Tips for association member recruitment

Aptify

For associations, it’s important to continually bring in new members to backfill those that leave each year due to job loss, job change, retirement, and other reasons. It’s also important to have an ongoing stream of new members to grow the organization. .

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Member Engagement Solution #9: Discourage Non-Performance by Rewarding Performance

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

Member Engagement Solution #10: Engagement Is About Much More Than Just Volunteering

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Joining an organization isn't engagement.

How do we successfully re-engage our lapsed members? – Ask JP #014

Moery Company

Today’s question is around membership and it’s a great one, “How do we successfully re-engage our lapsed members?” ” I’ve found, through our experience, that a lapsed member provides the best opportunities to be recruited back into your association.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? Maybe you’re struggling with: Retaining and recruiting more members.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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Members Hire Tomorrow’s Associations

Potomac Core

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members Hire Tomorrow’s Associations. Breaking.

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How Associations Help Under 30s with Career Growth

GrowthZone

Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Member Engagement Growth

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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Where Do You Fit in the On-Demand Economy?

YourMembership Blog

HBO Go, Netflix, Zappos, Lynda.com and Uber – all great examples of companies building their success on providing products and services to their customers through an “on demand” business model. Mobile Event Apps – take your meetings to a new level of engagement.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Membership Sales Is About More Than Just Increasing Membership Numbers

Eric Lanke

In true 4DX fashion, we're trying to engage the whole organization in a concentrated effort on identifying membership leads and recruiting them in as members. They are also very much about defining and shaping the value proposition that our association offers its members.

3 Ways to Engage More Association Members in Your Online Community

Socious

In this example, the first thing that most people see is a white vase. Online member engagement falls into that category. That interaction then leads to stronger relationships that can help your association increase member satisfaction, renewals, and advocacy.

Trade Associations Really Have Organizational Memberships

Eric Lanke

Your key contact member understands that some of their colleagues at their organization can be members. In my experience, we are certainly careful to nurture a relationship with one particular person at each of our member companies. Associations Member Engagement

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : Do you have any examples?

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Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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Who Should Your Association Really Serve?

Smooth The Path

One is a group for entrepreneurs (just over 1,000 members) and other is a group of professional speakers (just over 700 members). These groups are not huge but when I take a look at their online community member participation looks like a community of 100,000 members.

Can Small Online Communities Survive

AssociCom

This is reflected to a certain degree in the 1-9-90 rule of contributors vs lurkers, which would seem to suggest that you need hundreds, if not thousands, of community members in order to have a handful of reliable contributors. However, there are numerous examples of successful small communities. For example, Apiaries and Bees for Communities , based in Calgary Alberta, has a thriving online community consisting of about 175 members (and growing).

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Can Small Online Communities Survive

AssociCom

This is reflected to a certain degree in the 1-9-90 rule of contributors vs lurkers, which would seem to suggest that you need hundreds, if not thousands, of community members in order to have a handful of reliable contributors. However, there are numerous examples of successful small communities. For example, Apiaries and Bees for Communities , based in Calgary Alberta, has a thriving online community consisting of about 175 members (and growing).

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Let’s look at an example. Multi-channel communications are truly the future of member engagement.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. How to Calculate Your Member Retention Rate. ME = Members at the end of a time period.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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Association Brain Food Weekly: 11.29.19

Reid All About it

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

Association Brain Food Weekly: 7.17.20

Reid All About it

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Not all members behave the same.

6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. How is your association demonstrating leadership to its members and community?

Top Tips and Tricks From 2019 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Nothing speaks more to member value than showing a return on investment. Other incentives can help you recruit new members.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Dynamic Video Interactions for Increased Engagement. But what about in our member’s business lives?

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What to Expect When You Work for an Association

GrowthZone

An example of a mission is “to build a nation of learners by advancing community colleges” (the American Association of Community Colleges). Additionally, member volunteers play a major role. For example, a dentist may belong to the American Dental Association.