Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

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Strategy Social Media Discount Newsletter 169

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? What types of social networking sites are there?

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Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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NXUnite

OCTOBER 19, 2023

Here’s what we’ll cover: Online Shopping Fundraisers: An Overview Benefits of Online Shopping Fundraisers How to Launch an Online Shopping Fundraiser With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Analyzing this information serves two main purposes.

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing. Set rules .

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

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Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

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Content Marketing Social Media Maine 61

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Let’s just do that.”.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

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LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This also presents an opportunity for you to implement a call-to-action to donate or simply share the message on social media.

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Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Brianna Martin is a marketing manager with Naylor Association Solutions. Don’t feel bad. You’re welcome!

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple. AMR MANAGEMENT SERVICES.

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Disciple Media

JULY 3, 2020

More than ever, people want to get together with others of like mind, without all the ads and other distractions commonly found on social media. Niche communities, however, home in on a common goal or purpose, which also means they cater to a specific target market. From there, you can find your target market.

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Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar. Other Documentation.

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Tips FAQ Education Sample 211

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

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Association Success

MAY 31, 2018

While social media and the business press are replete with themes surrounding “personal brands”, making the concept appear like nothing more than a vanity project, the importance of your brand can’t be understated. Your association needs a strong brand, for the sake of the organization and its members.

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MemberClicks

APRIL 24, 2024

If you want to know the secrets of how to manage an association that you and your members can be proud of, here is a peek behind the curtain. Know who your target market is and the qualities of your ideal member. Ask Your Members How is your association management performing? Website content and social media posts are timely.

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Association Management Tips Software Social Media 52

Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

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Disciple Media

MAY 29, 2020

There’s no denying it, Facebook is one of the most popular social media networks around, but it doesn’t mean it’s the most effective. Marketing – Businesses aim to get their business seen by Facebook’s user base. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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How To Social Media Content Library 36

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

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Strategy Social Media Discount Newsletter 157

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. If you want your educational institution to operate at the highest level of communication and engagement this year, it’s time for you to get active on social media, too.

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Expo Logic

DECEMBER 27, 2019

Learning how to track attendance at events is critical to its success. Whether you're tracking how an attendee visits your website or how they move from vendor to vendor, you can learn invaluable information about how your guests think, move and react to different aspects of your event. Social Media.

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Disciple Media

DECEMBER 14, 2020

Are you wondering how to make your own social network like Facebook? There’s no denying it, social media has become an integral part of our daily routines. . billion social media users which is just short of half the global population using social media in some form. What is a social network?

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How To Social Media Content Strategy 36

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

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Achieve

MARCH 1, 2024

This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Multichannel marketing.

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MemberClicks

APRIL 5, 2022

Many people include a link to the job board on the home page, often on the main navigation. A deeper look into Big Lake’s member director reveals that it posts all of the relevant company information on the main page — before you have to click anything — and includes eye-catching logos. Often, it involves promotion on social media.

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Thanks For Playing

DECEMBER 14, 2011

skip to main | skip to sidebar. Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. Alltop Social Media.

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Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Social Media Analysis Case Study Maine 28

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Get on board!

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Associations Now

MARCH 6, 2015

A new study gives an inside look at how top brands are using social marketing to extend the reach and visibility of their events—and why it matters. Thanks to social media and other technology tools, your conference’s reach extends well beyond the venue walls and your attendees who are there in person.

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Mariner Management

JUNE 30, 2021

In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture. The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture.

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