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Use Data for New Revenue Opportunities

Association Analytics

The pandemic proved to be a financial challenge for associations. Individuals and member organizations were on tighter budgets. And members’ behaviors changed. You may have noticed that your members were engaging with your organization in different ways. No two members are alike. age, geography, job type).

Revenue 169
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Association Brain Food: 4.19.24

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If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Gain a deeper understanding of lapsed members.

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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Gen Z education.

Revenue 256
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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. One is the difficulty of proving the value of membership to members and prospects.

Revenue 256
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Association Brain Food: 4.26.24

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The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. Engagement scoring.

Content 266
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Association Brain Food: 1.12.24

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ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young member engagement.

LMS 266
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272