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How to engage your members where they are, when they are

MultiBriefs

Figuring out how to increase membership retention within your association starts with engagement. Being able to cut through the spam on social media to deliver a genuine message from your association takes a focused approach or a dedicated team. Most groups can't afford the latter so smart placement of content is the solution.

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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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Why your association should embrace multi-generational marketing strategies

MultiBriefs

Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Digital Marketing 2023: Use Video Marketing Everywhere First, it was the Radio Star. Video is killing it, expanding its reach in marketing budgets throughout the country. A recent study found that 64% of marketing budgets in 2023 will increase with more video, compared to 2022. Add a video. Add a video.

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Association Brain Food: 3.8.24

Reid All About it

The Art of Mentoring’s guide on association mentoring programs explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching and success metrics. via ClassicFM Yasher Ali’s dog comes home with his buddy— video. Humans… so persuadable!

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Communicating with Authors: How Do Societies Stay Connected with Their Authors? Online communities.

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5 Gen Z Values Associations Need to Know

Membersuite

When you show Gen Z how your association can help them live these values, you have a better chance of drawing them closer as attendees, customers, and even as members. 5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Another popular platform is BeReal.