Spark Consulting

APRIL 10, 2024

Eventually you’re the last guy making buggy whips and then the industry folds because no one needs buggy whips anymore. Which revenue, may I remind you, is NOT necessarily going to the workers. What happens when you’ve fired all your marketing coordinators because you can get ChatGPT to do that work for you for free?

Analysis 221

Analysis Cost Price Revenue 221

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Freestone

NOVEMBER 22, 2023

Is your organization looking for tips to generate end-of-year revenue? You’re not alone. Community Brands reports that while professional development contributes to a small amount of non-dues revenue, 51% of members want training opportunities and certifications or credentials.

Revenue 52

Revenue Education LMS Price 52

MemberClicks

MAY 31, 2023

Your membership pricing is a crucial part of what retains and delights your members, while also attracting new ones. Finding that sweet spot in your membership prices isn’t easy. Especially when you factor in your operational costs, revenue goals, and enticing future and existing members. What is a Membership Pricing Model?

Price 52

Price Revenue Montana Cost 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. Print magazines. Generation Z. More info/register. Why Do Your Members Need Your Association?

Certificate 266

Certificate Denver South Carolina Project 266

GrowthZone

FEBRUARY 12, 2019

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Your website is a logical go-to source for industry employment. Streamline Non-Dues Revenue, to get 10 ideas.

Revenue 104

Revenue Analysis Price Technology 104

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – More info/register. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Non-dues revenue.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Ed Salvato, LGBTQ marketing specialist. Quick hits. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 22, 2023

LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. to 3:30 p.m. – to 3:20 p.m.

LMS 266

LMS Revenue Education Strategy 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Membersuite

AUGUST 5, 2022

Is your current membership model meeting the needs and desires of the different types of people and companies in your association’s industry? Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market.

Price 136

Price Discount Revenue Examples 136

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. More info/register. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

YourMembership

MARCH 20, 2012

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Potential sponsors are looking for year-round value at a multitude of price points.

Revenue 150

Revenue Directory Price Software 150

MemberClicks

MAY 10, 2024

From encouraging membership to driving enormous revenue growth, Job Board is not only an invaluable resource for members, but also a hidden weapon associations can wield to drive non-dues revenue, expand reach and add value. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

AUGUST 11, 2023

On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. In some industries, employers have trouble cultivating and keeping talented professionals. TopClass LMS suggests your association offer management training programs for industry professionals. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Temper your revenue projections. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 2: Revenue Diversification. 8: Marketing ROI.

Revenue 102

Revenue Software Price Technology 102

Leading Learning

DECEMBER 9, 2021

Whether your association is committed to workforce development, upholding professionalism in your industry, or providing opportunities for young professionals entering the workforce, education should be a part of your mission. Plus, offering members learning opportunities can help boost your association’s revenue.

Price 90

Price Indiana Course Cost 90