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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

These are some of the terms engaged members use to describe their feelings about their favorite association. Over the years, I conducted 33 research studies on behalf of professional and industry associations, personally chatting with over 473 members. Associations are experience-creating centers.

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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Engagement Lessons from the Pandemic

Spark Consulting

The pandemic had uneven effects: some associations enjoyed increased member engagement while others have been deeply challenged. Your members’ goals and challenges are shifting rapidly. Their member experience is neither representative nor typical. Remember that.

Video 370
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

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Competition is coming for you: 4 strategies to help your association thrive and survive

Nimble AMS

Industry thought leaders are turning side-hustles into fee-based communities that are exclusive and career advancing. Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement, as members will see the true worth of your organization.

Strategy 126
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For-profit competition is coming for you: 4 strategies to help your association

Nimble AMS

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Follow these strategies to highlight your membership value and outshine the for-profit competition: 1. Know your competition.