Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? For trade associations, advocacy is an additional reason to join.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Presenter: Tim Maxey, Senior Director of Information Technology, ARVO. Editor/Policy and Medicine.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. From the most incredible experiences to the latest tech innovations, get ready to be inspired. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272

Association Success

NOVEMBER 9, 2020

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. Share important information. Utilizing these strategies in your organization increases the likelihood of recruiting and retaining younger demographics, and may even influence your organization overall innovation strategy.

Strategy 89

Strategy Washington Social Media Video 89

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Mizz Information

MAY 17, 2018

They do that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences that focus on treating donors equitably rather than equally. Attracting Millennial/Young Professional Supporters. Associations are struggling to recruit younger members.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Fri 1/19 at 3 p.m. –

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. . 1 CAE credit.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

MAY 15, 2020

We want to educate, inspire and innovate together. It’s open to all event industry professionals and event technology providers as a source of information and connection as we go through this time together. Learn about the tools and best practices for designing a reputable online survey, recruiting participants, and analyzing the data.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Nimble AMS

MAY 7, 2020

According to an ASAE Foundation research report , associations that are most effective at technology management are the ones that integrate information technology (IT) into strategic planning and facilitate discussions about technology throughout the organization. Technology and strategy go hand in hand.

Certificate 78

Certificate Technology Tips Software 78

Reid All About it

JUNE 10, 2016

If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. More information/registration. Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. More information/registration. No demos, sorry.

System 150

System millennials Member Insights Recruiting 150

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

Report 40

Report Marketing Innovation millennials 40

EventMobi: Association Events

JUNE 26, 2023

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Adviser

FEBRUARY 7, 2018

They’ve done that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences for them that focus on treating people equitably rather than equally. For more information on how to do that effectively, visit [link] for-fundraising-events. A license?

Social Media 71

Social Media Recruiting Recruitment Software 71

Reid All About it

OCTOBER 12, 2018

More information. Whatever your next step or long-term goals may be, advancing in government affairs and/or advocacy requires unique professional and leadership development to catch the eye of future employers and executive recruiters. Host: Community IT Innovators. More information. Location: Alexandria VA. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Association Adviser

FEBRUARY 7, 2018

They’ve done that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences for them that focus on treating people equitably rather than equally. For more information on how to do that effectively, visit [link] for-fundraising-events. A license?

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

NOVEMBER 10, 2017

If you know of associations practicing content strategy, please forward this information to them and encourage them to also participate. Members can find information anywhere. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. Association Chat).

DC 150

DC Washington Tools Education 150

Associations Now

FEBRUARY 3, 2019

In their new book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else) , Jamie Notter and Maddie Grant, CAE, arrive at a definition that’s at once simple and complicated. Regardless of how you approach employee engagement, don’t get too complacent about familiar metrics of recruitment and retention.

Chicago 94

Chicago millennials Team Recruiting 94

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

Ohio 60

Ohio Innovation millennials Resources 60

Associations Now

SEPTEMBER 6, 2013

Today’s members are keen to create their own experiences, backed by the infinite scope of their internet-sourced information. What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? And tradition laid to rest at the hands of innovative thinking.

Social Media 40

Social Media millennials United States America 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Eric Lanke

APRIL 23, 2012

Innovation. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. Very pleased to see you now agree with me about the need for radical innovation in association business models. Innovation. (15). Mizz Information.

Innovation 100

Innovation Member Engagement Leadership millennials 100

Associations Now

DECEMBER 11, 2014

But the group does have some other problems on its hands—an aging industry and new consumer types—that call for innovation. One of the biggest opportunities we have is with the next big generation—the millennials. NCTA relies on its network of 38 state associations to recruit younger members into the industry. per tree; 14.7

Industry 40

Industry millennials Survey Recruiting 40

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Learn about recent cybersecurity innovations associations might leverage to improve their cybersecurity. Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 16, 2018

Starting May 25, new European Union data privacy regulations mean that your organization can be fined nearly $25 million for mishandling even relatively benign personal information about attendees from the EU. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value. 1 CAE credit.

eBook 46

eBook Social Media DC Content 46

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). “Associations that don’t adapt are simply dinosaurs and not long for this world,” she said.

New York City 60

New York City New York California Video 60

Reid All About it

MARCH 3, 2023

Fri 3/3 at 10 a.m.* – Coffee with Innovators: Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Our topic this month is association finance innovation. I’m happy to feature it as long as it’s not too product-centric.

Revenue 39

Revenue Tools Education Member Experience 39

Association Subculture

SEPTEMBER 24, 2009

About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. Why are we killing our best and our brightest with demands for creativity and innovation and then allowing those ideas to languish in the committee structure until they lose all semblance of fire, or worse, miss their window of opportunity?

Education 100

Education United States Leadership Association Management 100

Reid All About it

MAY 20, 2022

Learn how data and trends are transforming and informing the future of events, tech options that are changing the face of events, and how to hit your benchmarks in a world of new opportunities. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. 1 CMP credit. More info/register.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members.

Revenue 272

Revenue Innovation Education Tools 272

Eric Lanke

NOVEMBER 24, 2018

Innovation Does Not Necessarily Mean Technology Let’s start with the flawed premise. They continue to be locked into bureaucratic, paternalistic systems that stifle innovation and, in some cases, actually prevent it from occurring. Be innovative! Promote a culture of innovation among the staff and the board. So here goes.

Innovation 113

Innovation Technology Recruiting Recruitment 113

Reid All About it

SEPTEMBER 20, 2019

Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. This innovative concept places member-specific data visualizations on your website or mobile app—wherever members (or potential members) log in and access information.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. 1 CAE credit.

Blended Learning 41

Blended Learning Education Video Conference 41

AvidXchange: Association Management

AUGUST 17, 2023

Additionally, leveraging automation tools with embedded business intelligence solutions help inform decision-making and ease reporting. On this show, we sit down with thought leaders from various sectors within the middle market to discuss the trends and innovations impacting their industry. I am a millennial.

Association Management 130

Association Management Survey San Francisco Technology 130

Higher Logic

JANUARY 10, 2017

How might your perception of me be shaped by that one piece of information? If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. What would happen if you asked me for my email address and I told you it was jessicafish@aol.com? What if I told you it was a gmail address?

Guidelines 120

Guidelines Class millennials Examples 120

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. The goal might seem obvious. You want to grow the love—right?

Marketing 68

Marketing Case Study eBook Social Media 68