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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events.

Newsletter 250

Newsletter Content Social Media Education 250

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. associations) plan to focus their efforts in 2024.

Revenue 256

Revenue Certificate Tools Innovation 256

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | DEI & education. Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. More info/register (ASAE Marketing Professionals Community). Learn how to automate time consuming manual tasks across a variety of systems (AMS, LMS, CMS, CRM, Email, Community, O365, etc.) More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. TopClass LMS explains how online education programs can help increase member engagement. Non-dues revenue partners. Quick hits Five things to do to heat up your content marketing game during the summer lull.

Atlanta 195

Atlanta Price Revenue Denver 195

Association Analytics

JULY 11, 2022

LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. That’s why the most innovative associations have finally prioritized and invested in true analytics capabilities with a data analytics platform.

LMS 169

LMS System Cost Revenue 169

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MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. LMS Demo Day.

Innovation 259

Innovation San Diego LMS Strategy 259

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SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. Generation Z. More info/register. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Love will keep us together… Education programs. Which is yours? Reality check.

Certificate 195

Certificate Education Revenue Marketing 195

Nimble AMS

JULY 28, 2022

According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction. An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks.

Software 123

Software LMS Learning Management System Missouri 123

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. Location: Chicago IL. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

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MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

JUNE 22, 2022

Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. How innovative technology builds member loyalty. An AMS that supports an innovative online shopping experience is vital to delivering a superior member experience.

Member Experience 122

Member Experience Tips Software LMS 122

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

Innovation 112

Innovation Newsletter LMS Course 112

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

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SEPTEMBER 4, 2020

Hear how COVID-19 accelerated workplace culture innovation. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Projected Outcomes of the 2020 Elections and Impacts on the Market. Mon 9/14 – LMS Demo Day. So what features should you be looking for in an LMS? Host: Ex Ordo.

Montana 322

Montana LMS Revenue Recruiting 322

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. After completing a few writing jobs, I have room for more client work in my schedule. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Is your Board ready for innovation? 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272