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JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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WBT Systems

OCTOBER 3, 2017

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Has your leadership tried your e-learning programs? (A

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Reid All About it

SEPTEMBER 11, 2020

The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Paulina Curto, Senior Marketing Manager at Cvent. Host: Cvent.

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Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Tackling Multicultural Marketing Like a Pro. Host: Marketing General Inc. Mon 10/19 at 12 p.m. Tue 10/20 at 12 p.m.

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Learn how you can use third-party sourcing to complement and bolster your in-house capacity. Event Revenue and Sponsorship ROI. CAE credit. More info/register.

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains. Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen.

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WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement.

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Reid All About it

SEPTEMBER 10, 2021

Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps. Host: Institute of Association Leadership. Extroverts working remotely. Some people really do miss the office—extroverts.

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Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Challenges Women in Leadership Face and How to Deal with Them. Sponsors and exhibitors.

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

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SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Despite its importance, member engagement is a fairly elusive concept. The best approach?

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Learn how to address these gaps and prevent technology system implementation failure.?

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). More info/register. Tue 10/9 at 12 p.m.

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Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

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MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. You can buy a learning management system as a stand-alone product, or as a tool that integrates with your membership management system.

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Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

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Reid All About it

OCTOBER 21, 2022

” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register.

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Leading Learning

DECEMBER 9, 2021

Plus, offering members learning opportunities can help boost your association’s revenue. Of course, before you can grow your learning business, you’ll need to get buy-in from your board to obtain the necessary resources. Here’s what we’ll cover: Express market demand for education opportunities.

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Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ).

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Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values.

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JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

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JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

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MemberClicks

JUNE 13, 2023

A robust AMS An online community Learning management system Event management tools Online job board A robust AMS The basis for any association when it comes to technology should be association management software, or AMS. An AMS allows you to manage association needs, tasks, data, and communications.

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Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. What can they teach us about leadership? Hero worship. Fri 2/3 at 2 p.m.

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Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

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Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. WBT Systems describes what goes into a persuasive toolkit. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization?

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Reid All About it

JUNE 26, 2020

To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report , demos of 12 virtual event platforms and a wrap-up discussion.

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Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools.

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Forj

MARCH 2, 2021

Now associations have started to realize that the same software-as-a-service application can help them connect more effectively with their members and provide much of the same functionality as an association management system (AMS). million jobs and $859 billion in business revenues worldwide.

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