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Association Brain Food: 4.26.24

Reid All About it

Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model. She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

Content 266
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Association Brain Food Weekly: 11.26.21

Reid All About it

How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue.

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Association Brain Food: 3.17.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CAE credit.

Revenue 205
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Association Brain Food Weekly: 1.28.22

Reid All About it

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. After all, we are the home of professional experts.

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Fundamentals of Association Management: Tips and Best Practices

MemberClicks

If you want to know the secrets of how to manage an association that you and your members can be proud of, here is a peek behind the curtain. Association management is the combination of both human skills and leadership, with effective and efficient systems based on core values. At the very least, conduct a member satisfaction survey.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!