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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership.

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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. 1 CAE credit.

Revenue 279
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Association Brain Food: 12.1.23

Reid All About it

Common Errors in Nonprofit Revenue Recognition and How to Avoid Them Learn about the most common issues with nonprofit revenue recognition, including accounting, presentation, and disclosure issues and errors that are commonly missed by nonprofits. Hear how to draw the line between budget and ROI from event engagement. .

Arlington 268
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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Tap Chapters as a Member Engagement Channel.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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Association Brain Food Weekly: 12.11.20

Reid All About it

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. More info/register (fee for ASAE non-members). Leadership Buy-in: Modeling Commitment to Affect Change. 1 CAE credit.

Project 370
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Plan to Succeed in the Magazine Production Process

Association Adviser

These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Many of your members may also be looking for continuing education credits and providing an article for your magazine can be a win-win for everyone involved.