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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. . A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.

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Association Brain Food: 12.1.23

Reid All About it

Getting Buy-in, Budget, and Executing Epic Event Engagement Activations Attendee engagement is important, but how do you convince your leadership to invest time, money, and resources into something that they don’t fully understand? Hear how to draw the line between budget and ROI from event engagement. . 1 CAE credit.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Tap Chapters as a Member Engagement Channel.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

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Association Brain Food Weekly: 12.11.20

Reid All About it

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. More info/register (fee for ASAE non-members). Leadership Buy-in: Modeling Commitment to Affect Change. 1 CAE credit.

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Making the case for chapters

Mariner Management

Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership. Here are some next steps to consider in 2021: Ramp up leadership development. DEI conversations. These conversations occur naturally at the local level. You can hear more success stories on the full webinar.

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