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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. You never know until you try!”

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Association Management Basics: Successful Leadership Transitions

Association Navigator

This book is nearly 20 years old, but it includes some timeless advice for leaders, with a particularly good chapter on successful leadership transitions. Finzel also says that anticipating and preparing for a leadership transition is something good leaders should do from their very first day on the job.

St. Louis 100

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Membership Value Just Changed Right Before Your Eyes

Association Adviser

Cathi Hight, President of the Hight Performance Group, who recently spoke at the Texas Society of Association Executives New Ideas conference, says that COVID was a “black swan” event, altering what is valued and how members prefer to interact. Learn more.

Texas 148
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Congratulations to the ACCE 2023 Chamber of the Year Finalists


The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Winners will be announced on Tuesday, August 1, during the awards show at ACCE’s Annual Convention in Salt Lake City, Utah.

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How to be a World Changing Leader

Association Leaders

My brother-in-law graduated from the University of Texas. One wall of his room is painted burnt orange and the skull of a Texas Longhorn hangs on it. Recently, my brother-in-law sent me a copy of the text of the University of Texas 2014 Commencement speech given by Naval Admiral William H. Click here to watch the video.

Texas 150
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Association Brain Food: 12.15.23

Reid All About it

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Our approach to membership needs something radically different—and the approach suggested by Amanda Lea Kaiser is not so hard. Event networking.

Iowa 256
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From the Corner Office: Beth Brooks, CAE, Texas Society of Association Executives

Association Adviser

December 2012 -- Leadership This month, the Corner Office spotlight shines on Beth Brooks, president of the 1,000-member Texas Society of Association Executives (TSAE). By Association Adviser staff

Texas 60