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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Acting on this insight, they shift their live workshops to nighttime, leading to a 30% increase in participation. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Paths take all the guesswork out of what to learn and set you up for success. New this year: With registration, you’ll get access to ALL hands-on, pre-conference workshops.

Library 219
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Flipped Learning Increases the Value of Conference Education

WBT Systems

By flipping the session room, you can space out the learning into digestible chunks and encourage attendees to recall information to make sure they retain it. The session room becomes a workshop, not a lecture hall. How to Use Your LMS for Flipped Learning. Sell the benefits of flipped learning. They’re often in the room.

Education 225
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Association e-learning: what you need to know

Aaron Wolowiec

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Invest in marketing.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist.

LMS 361
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7 steps to select the right LMS for your association, part I.

YourMembership

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning.

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