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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food Weekly: 6.25.21

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Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Exhibitors.

LMS 361
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Association Brain Food: 1.5.24

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TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. AMS requirements. Impexium shares the requirements most likely found on the AMS wish list of association executives. To help you along, Britt Andreatta shares ten reflective questions to launch 2024. 1 CAE credit.

Revenue 277
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Association Brain Food Weekly: 6.18.21

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Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369
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Association Brain Food: 1.12.24

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If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. I know you see a lot of posts about young professionals, but this one from Belinda Moore at Strategic Membership Solutions is worth your time. More info/register (ASAE Marketing Professionals Community).

LMS 266
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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.”

LMS 266