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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” 1 CAE credit.

Revenue 276

Revenue Innovation Education Tools 276

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Digital initiatives.

DC 265

DC Washington Member Engagement Innovation 265

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 206

Revenue Certificate Committee Leadership 206

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 276

Tools Strategy Revenue Technology 276

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OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

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SEPTEMBER 4, 2020

Washington Post ). Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Projected Outcomes of the 2020 Elections and Impacts on the Market. Mon 9/14 – LMS Demo Day. So what features should you be looking for in an LMS? To help with this ASAE has developed LMS Demo Days.

Montana 322

Montana LMS Revenue Recruiting 322

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

LMS 170

LMS Price DC Washington 170

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Actual Disruption: Part 3 – Members Are Using the LMS, Right? Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Live Review (LMS demos).

Revenue 300

Revenue Review Content Strategy 300

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Location: Washington DC. Mobile apps. More info/register. to 4:30 p.m. –

Strategy 276

Strategy Video Technology Innovation 276

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners.

Technology 195

Technology Education Arkansas Leadership 195

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. . – 1 CAE credit. Location: Alexandria VA. More info/register.

LMS 175

LMS Price Revenue Technology 175

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements.

Chicago 206

Chicago Education Certificate Revenue 206

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APRIL 19, 2019

to 1 p.m.* – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC). Location: Washington DC. Hosts: Billhighway and Mariner Management & Marketing. Micro Learning for Associations (Washington DC Idea Swap). Location: Washington DC. Mon 4/22 from 8 a.m. 4 CAE credits. 1 CAE credit.

DC 170

DC Washington Chicago LMS 170

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. LMS Monetization Strategies: Creative Ways to Ensure ROI. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

LMS 150

LMS millennials Blended Learning System 150

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. Kelly Treadway, marketing and social media strategist, EventCurious. Tue 11/15 at 2 p.m. More info/register.

Handbook 241

Handbook Washington eBook DC 241

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit. 1 CMP credit.

Arlington 271

Arlington Technology Strategy Los Angeles 271

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Location: Washington DC. Usability Tips for a Seamless LMS. LMS Discussion. How did you decide which LMS to go for? Do I even need an LMS?

DC 79

DC Washington LMS Social Media 79

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Host: Wild Apricot. Presenter: Joy Duling, Membership Growth Expert.

Chicago 175

Chicago DC Washington Software 175

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). Location: online and Washington DC.

Arlington 243

Arlington San Diego San Francisco DC 243

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC). Location: Washington DC.

Arlington 170

Arlington DC Washington LMS 170

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

DC 170

DC Chicago Washington Learning Management System 170

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Associations Catalyzing Entrepreneurship – online and Washington DC). Tue 2/19 at 2 p.m.

Social Media 170

Social Media DC System Technology 170

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. The Next Marketing Department. Host: ASAE Marketing Council.

Chicago 167

Chicago Minnesota DC Process 167

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Jen Rose Smith, Washington Post ). More info/register.

San Diego 195

San Diego Education Social Media Content 195

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Chapter Roundtable in Washington DC.

DC 170

DC Chicago Washington Video 170