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JUNE 25, 2021

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Amanda Milligan, Content Marketing Institute ).

LMS 361

LMS Revenue Tips America 361

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. Gen Z education. More info/register.

LMS 271

LMS Revenue Education Strategy 271

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MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. TopClass LMS shares another recap of a session from the Learning Business Summit. Sponsorships. Bruce Rosenthal and Dan Kowitz offer a reality check about sponsorships. Marketing General Inc.

Education 259

Education New Hampshire Tips Technology 259

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APRIL 26, 2024

As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Forget what you’ve learned about SEO.

Content 271

Content Survey Education Strategy 271

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions.

Revenue 276

Revenue Austin Tools Education 276

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Mentoring program. While starting a mentoring program isn’t rocket science, there’s certainly an art to it.” Marketing to younger generations. CAE credit.

Revenue 276

Revenue Innovation Education Tools 276

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Email marketing news. Volunteer burnout.

Survey 259

Survey Project Strategy Education 259

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right?

LMS 259

LMS Revenue Arlington Education 259

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MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted. . Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Mentoring programs. Event marketing. Humans… so persuadable!

Social Media 254

Social Media DC Strategy Education 254

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AUGUST 18, 2023

Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. Mentoring programs. It’s a must-read. No s**t, Sherlock.

Certificate 195

Certificate Education Revenue Marketing 195

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AUGUST 11, 2023

Cutting back or eliminating management training programs certainly doesn’t help. TopClass LMS suggests your association offer management training programs for industry professionals. All events are online at Eastern Daylight Time unless otherwise noted. Procrastination. More info/register. Fri 8/11 at 4 p.m. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

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OCTOBER 23, 2020

The weekly list of free educational events and resources for the association community… Corporate member training programs. Many of them don’t have the capability or capacity to design the new training programs they need. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response.

Revenue 300

Revenue Review Content Strategy 300

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 206

Revenue Certificate Committee Leadership 206

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SEPTEMBER 11, 2020

Virtual sponsorships. Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Take a look at his 16 ideas for virtual sponsorships. LMS/CRM integration. Hear about some major considerations for online engagement. LMS Demo Day. to 4 p.m. –

LMS 329

LMS Montana Revenue Price 329

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MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. Association staff retention.

Revenue 230

Revenue Chicago Leadership Education 230

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MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: Product Design Community *All events are online at Eastern Daylight Time unless otherwise noted. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 206

Chicago Education Certificate Revenue 206

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SEPTEMBER 1, 2023

Who has the time to learn? But sometimes a traditional online program or course doesn’t fit our schedules. TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. Answer: we all do.

Revenue 230

Revenue Survey Education Strategy 230

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MAY 22, 2020

Does your association have a new member onboarding, orientation or welcoming program? We’ve had a few months now of quickly planned virtual conferences and learning events. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals.

Certificate 369

Certificate Revenue Conference North Carolina 369

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APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Learn how to put it all together virtually or live. Learning to Swim with the Big Fish (Transitioning to Management).

Education 354

Education Technology Strategy Revenue 354

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Virtual event sponsorship. Have a great program to share? Virtual events. Looking for a job?

millennials 307

millennials Montana Class Education 307

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SEPTEMBER 4, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. . – Hear about some major considerations for online engagement. More info/register. Presenters: Ann H.

Montana 322

Montana LMS Revenue Recruiting 322

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Sponsorships of the past focusing on ads, signs, and logo placements are no longer enough.

Video 171

Video Content LMS Social Media 171

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OCTOBER 22, 2021

WBT Systems explains how your association’s education programs can provide three things that research says are missing for many who work remotely : meaning, belonging and informal learning. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Strategic plan.

San Diego 195

San Diego Education Social Media Content 195

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JUNE 26, 2020

Conference and education teams. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Virtual conference advice. Host: ASAE.

Montana 370

Montana Conference Content Education 370

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS.

Utah 370

Utah LMS Conference Technology 370

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. As someone who’s always thinking about my next meal, Jeffrey Cufaude speaks to my heart (yes, my stomach too) when he encourages facilitators not to overlook food when planning a program. Online community. Member education. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. CliftonStrengths.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Will Learning Ever Look the Same? Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. LMS Demo Day. Fri 3/26 at 12 p.m.* – EventTech Chat.

Innovation 259

Innovation San Diego LMS Strategy 259

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SEPTEMBER 24, 2021

Cohort-based online courses. WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Imagine what you can learn and the conversations you can start. Lambert, Ph.D.,

LMS 195

LMS District of Columbia Revenue Survey 195

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AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc. Hear about some major considerations for online engagement. DEI policy.

Montana 370

Montana Conference Education Tips 370

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Chapter-in-a-box solution. Group think run amok. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building. Falcon Cam ).

Revenue 195

Revenue Technology Education Video 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. In this series, learn how association leaders use foresight to guide members, industries, and society through future changes. Building Your 2021 Communications Plan. Innovation and membership growth.

Learning Management System 285

Learning Management System Education Communications Technology 285

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Professionals who don’t keep learning are the new “at-risk” group. Do yourself a favor and read this article by Michael Simmons at Quartz about the necessity for lifelong learning. New Scientist ).

LMS 175

LMS Price Revenue Technology 175