Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?

millennials 169

millennials Tips Social Media Strategy 169

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Social media, for all its faults, feels more instant and interactive.

Strategy 83

Strategy Marketing Social Media New York 83

Reid All About it

JULY 14, 2011

She also recognized Smith’s behavior as a social media failure for ESPN. Eben Oliver Weiss at Bicycling magazine summed up the situation: “ The true courageous athletes are picking themselves up off the pavement after hitting the road at 25 to 35 miles per hour and finishing a 140 mile ride. Train your ambassadors.

Social Media 150

Social Media California Team Communications 150

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Letting Go! Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Aaron Wolowiec

JULY 1, 2014

Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. strategy, tactics, products, services, profit). And don’t just think in terms of print communications – include all digital and social media platforms, as well.

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Sample Strategy Social Media Communications 100

Association Success

JULY 16, 2020

Still, it takes energy and strategy to curate content well. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. For business owners, your audience includes your customer base.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

FEBRUARY 15, 2013

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. Is your organization keeping up? .

Social Media 150

Social Media Revenue Content Marketing 150

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Mizz Information

SEPTEMBER 29, 2014

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now.

Social Media 40

Social Media Content Marketing Report 40

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. Also: strategies for growing conference sponsorships. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. That, and more, in today’s Lunchtime Links.

Social Media 40

Social Media Atlanta Strategy Report 40

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Tactics for encouraging change in an organization.

Marketing 40

Marketing Cleveland Content Communications 40

Disciple Media

APRIL 2, 2019

The rise of social media has brought the concept of brand communities to the fore. Almost every household or well-known brand in the world now has a presence and following on social media. But is social media bad for business? Larger, well-known companies have built up huge followings on social media.

Social Media 28

Social Media Content System Communications 28

WBT Systems

APRIL 19, 2017

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Make your teaching relevant.

millennials 245

millennials LMS Price Education 245

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 85

Conference millennials Social Media Newsletter 85

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Course Education 236

Associations Now

MARCH 27, 2014

Why tracking metrics should be more of a priority for organizations trying to build engagement. A good point to ponder in today’s Social Media Roundup: Metrics Matter. As we pointed out the other day, the popular online magazine Slate is going the membership route for some of its content starting this week.

Social Media 40

Social Media New York Content Marketing 40

ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Leveraging these technologies can help membership organizations thrive. . Your members may welcome opportunities to engage with your organization via mobile devices. Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. New episodes are posted by 1 p.m. every Monday. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Jamie Notter

JULY 8, 2013

Go out and find a copy of the June Harvard Business Review Magazine (sorry, I know it’s old news now, but there must be some out there!). The cover spotlight is on “Strategy for Turbulent Times” and the first article in that section is by Rita Gunther McGrath on “ Transient Advantage.” Strategy'

Strategy 70

Strategy Social Media Resources Review 70

MemberClicks

NOVEMBER 22, 2023

Developing a national day to annually rally around your industry (or a related cause) is an excellent way to boost awareness for both your organization and its mission. Similar events among similar organizations could even present partnership opportunities in the future! Post some specific content to social media?

How To 52

How To Social Media Certificate FAQ 52

Association Adviser

OCTOBER 23, 2018

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. One is Association Media & Publishing’s EXCEL Awards. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities. Dues revenue most commonly comes in as annual payments from organization members.

Revenue 159

Revenue Tips Social Media Newsletter 159

Beth Kanter

NOVEMBER 19, 2013

Alliance Magazine, September 2012. Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Alliance Magazine, September 2012. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Long Live Strategy.” Beth’s Blog, September 2011.

Social Media 28

Social Media Analysis Tools Strategy 28

Reid All About it

DECEMBER 9, 2010

Your association’s reach and influence expand via Google and social media platforms. Blogs are social. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Also read social media blogs to learn more about managing and marketing a blog.

Social Media 150

Social Media Content Review Newsletter 150

Beth Kanter

SEPTEMBER 28, 2015

This weekend, I got to spend some time at a beautiful conference center on Falling Leaf Lake with 140 grassroots environmental organizations, all grantees of Patagonia, at the Tools for Grassroots Activists Conference. Key to their strategy was using influencers. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Associations Now

DECEMBER 8, 2016

It’s a bold but not impossible goal for the organization: For the 2016 fiscal year, which ended June 30, the foundation had raised an impressive $82 million , its largest total ever. Its strategy is effective and worth studying. The post Lessons From Wikipedia’s Annual Donation Strategy appeared first on Associations Now.

Strategy 40

Strategy Washington Social Media Course 40