Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails.

Tips 166

Tips Email Marketing Newsletter Communications 166

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. If You Want to Fill Seats, Fill the Gaps in Your Event Strategy.

Tools 208

Tools LMS eBook Resources 208

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. 1 CMP credit.

Las Vegas 369

Las Vegas Virginia Content Washington 369

EventMobi: Association Events

SEPTEMBER 28, 2023

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Association Adviser

JUNE 15, 2018

High quality has its place if your association needs to present its best image for recruiting or promotional purposes. Make a short video or post or article telling a personal story and reference the applicable product or experience to increase member engagement and market your association to potential new members.

Communications 85

Communications Video Survey millennials 85

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

Social Media California Class Revenue 150

Reid All About it

JULY 16, 2021

Suddenly, I see references to it in different places. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. Leave a Reply.

Innovation 150

Innovation millennials Class Software 150

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

YourMembership

DECEMBER 21, 2011

Social media has certainly changed what consumers/members expect from their experience. We no longer join the Order of the Water Buffalo (forgive the Flintstones reference) to be part of the herd (and the bad pun). Members expect to be heard and acknowledged, personally, not as part of the collective. Leave a Reply.

Social Media 150

Social Media Software Membership Management Recruiting 150

MemberClicks

NOVEMBER 23, 2021

New member recruitment efforts. While one member may be invested in fundraising progress, another may be waiting to hear about the hottest volunteer opportunities. Members may not want to commit to something while they’re at your meeting, but they could be willing to commit afterward. Volunteer opportunities.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

MemberClicks

NOVEMBER 23, 2021

New member recruitment efforts. While one member may be invested in fundraising progress, another may be waiting to hear about the hottest volunteer opportunities. Members may not want to commit to something while they’re at your meeting, but they could be willing to commit afterward. Volunteer opportunities.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

YourMembership

MARCH 15, 2013

4) Cultivating Engagement: Let’s Talk About Connections by Jeffrey Cufaude. To cultivate member engagement, we want to quickly welcome people to the community and help facilitate individuals connecting as fast as possible with those who share the interests they seek. Associations are communities of shared interests.

Content 150

Content Tips Conference Recruiting 150

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.

Project 48

Project Tips Technology Marketing 48

Association Adviser

JUNE 29, 2016

For organizations, mentoring programs encourage member engagement and retention, facilitate career progression, support development of leadership capacity and break down cross-company silos. Recruiting. Write down the answers to these questions and any others that arise as part of a reference document for stakeholders.

How To 60

How To Georgia Recruiting Recruitment 60

MemberClicks

NOVEMBER 22, 2022

Increased revenue More membership growth Additional membership upgrades More revenue per member Optimized membership strategies Improved membership retention and recruitment Improved historical data. TCO refers to the lifetime costs involved in setting up, training staff, and maintaining the software for its entire lifecycle.

Software 52

Software Membership Management Price Directory 52

Association Adviser

JULY 27, 2016

Are they a board member? Have they recruited other members, sponsors, volunteers or event speakers? Why collect so much member data? Tracking and recording this type of information lets you know how to fully engage each member segment. Organized member data leads to more engaged members.

Communications 60

Communications Content Member Engagement System 60

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

MAY 20, 2014

Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media.

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Hum explains why young professionals are just not into your association.

Technology 43

Technology Software Cost Products 43

Reid All About it

JUNE 15, 2018

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

DC 34

DC Washington Video Charlotte 34

Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. You aren’t sure who to ask for references. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. Host: American Marketing Association.

Education 41

Education Project LMS Technology 41

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Learn why content marketing should be your No.

DC 34

DC Washington Baltimore Certificate 34

Nimble AMS

APRIL 9, 2022

Does your association’s volunteer program already have plenty of recruits? If so, your challenge may be with volunteer engagement and creating meaningful experiences for volunteers so they’re willing to give their time. . You ultimately hope to increase volunteer engagement and bolster recruitment and retention.

Survey 127

Survey Recruiting Recruitment Committee 127