Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy – 1/18/23 appeared first on Association Analytics.

Revenue 291

Revenue Member Engagement Resources Strategy 291

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APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Gain a deeper understanding of lapsed members. Membership mobile app.

Newsletter 250

Newsletter Content Social Media Education 250

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FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> This is not an assistive technology convention.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 129

Revenue Discount Tools Certificate 129

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Ready to veg a bit?

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. They learned a sense of belonging is essential for retaining members. Content marketing. Association trends.

Content 222

Content Survey Education Strategy 222

Membersuite

AUGUST 9, 2021

You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? Member Engagement Catalyst: Digital Exhaust .

Member Engagement 136

Member Engagement How To LMS Tools 136

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members.

DC 261

DC Washington Member Engagement Innovation 261

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JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

Revenue Member Engagement Resources Strategy 169

Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

Revenue Member Engagement Resources Strategy 169

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Aptify

JUNE 23, 2023

When you need new ways to drive revenue, look to an online career center. Here are five ways an online career center can help you grow revenue for your membership-based organization. Whether your large organization is an association, a union, or another member-based organization, you need powerful ways to drive revenue.

Revenue 72

Revenue Organization Software Membership Management 72

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less. Actionable Member Engagement Data.

Member Engagement 100

Member Engagement Strategy United States Survey 100

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

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JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. More info/register.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Use these tactics when making a case for any new technology investment. Board buy-in on tech. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 2, 2024

m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Host: Association Women Technology Champions Speaker: Hilary Marsh, Chief Strategist, Content Company, Inc.

Certificate 266

Certificate Denver South Carolina Project 266

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.

Revenue 169

Revenue How To Member Engagement Resources 169

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Threats ahead. More info/register. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Host: Association Women Technology Champions. More info/register.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Member engagement. TopClass LMS explains how online education programs can help increase member engagement. Non-dues revenue partners. Introverts. basil and lots of butter.

Atlanta 195

Atlanta Price Revenue Denver 195

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Nimble AMS

MAY 19, 2021

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. Mark Kibble, Director of Technology, The American Ceramic Society. The power of an online member community. Nimble Communities allows associations to easily set up and host a branded online member community.

Member Engagement 78

Member Engagement Case Study Software Team 78

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

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NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Member Engagement Party. Demystifying Event Marketing.

West Virginia 360

West Virginia Washington DC Revenue 360

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

YourMembership

MARCH 2, 2020

An AMS system with modern event technology built in can make your association’s event planning easier. There’s no need to struggle through event planning because you have a small staff.

Event Planning 221

Event Planning Technology System Email Marketing 221

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JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. What are the barriers in developing a formal technology strategy in your organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205