EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130

Strategy Software Social Media Discount 130

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Read our blog for tips to get started.

Strategy 127

Strategy Member Engagement Software Tips 127

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Aptify

MAY 20, 2021

But the truth is, at the very least, they’re likely considering them regularly as part of their overall association management strategy. In our work with associations, we’ve learned a few things that great associations incorporate into their day-to-day world to deliver a great member experience. Get the tip sheet.

Member Experience 72

Member Experience Tips Technology Team 72

Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 118

Revenue Strategy Discount Price 118

Nimble AMS

NOVEMBER 13, 2022

To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. We can’t wait to reconnect with members of the association space and show off all Nimble AMS can do for your organization. We look forward to seeing you soon!

Tips 131

Tips Software FAQ Technology 131

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Read the full case study for more details on their strategy and results.

Tools 205

Tools Recruiting Recruitment Strategy 205

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Read our blog for tips to get started. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Download now

Strategy 78

Strategy Member Engagement Software Tips 78

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates. Need inspiration?

Tips 156

Tips Tools System Technology 156

Blue Sky eLearn

DECEMBER 6, 2019

Associations should support lifelong employability and encourage members to advance in their field, so it’s important to actively engage your members. As your association evolves and increases its membership, your engagement strategy should evolve as well. Therefore, it makes sense to meet your members where they already are.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Association Analytics

MAY 4, 2023

It can also help you identify which programs are resonating with members and which need improvement. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? Membership?

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. Your niche is your key to creating a tight knit community that your members will love. What is a paid community?

Strategy 36

Strategy Tips How To Price 36

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

MAY 1, 2018

But the member experience is more than just speakers and merchandise. When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. Members can’t show up to events if they don’t know one is happening!

Strategy 120

Strategy Tips Discount Software 120

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members.

Survey 256

Survey Project Strategy Education 256

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

OCTOBER 22, 2019

These tips will help you make the most of your investment.). Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Members are more likely to engage with relevant communications.

System 192

System Association Management Software Strategy 192

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Hybrid work.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? We’ve got seven tips for you.). Keep It Simple with Strategy. First Name.

Marketing 197

Marketing Illinois Florida Content 197

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Hat tip to Bruce Rosenthal for sharing this on ASAE Collaborate. Please email me if you have a piece you’d like to discuss. 1 CAE credit. .

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

JANUARY 31, 2019

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Higher Logic

MARCH 19, 2019

You ready for those four tips? If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. On top of that, you can use marketing automation to retarget advertisements. Targeted content.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Nimble AMS

FEBRUARY 6, 2023

Read our blog for more tips. Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email.

How To 114

How To Discount Member Engagement Social Media 114

MemberClicks

NOVEMBER 30, 2023

Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills. Ultimately, having a well-thought-out association management strategy is key for any trade association’s long-term success.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Strategy First, Software Next. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. For more tips on how to do this, access the full on-demand webinar here.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. Did that get your attention?

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Make every effort to remain human in a world of AI , says David Meerman Scott. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?

Organization 121

Organization Massachusetts Revenue Survey 121

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. In this digital era, these strategies are just not practical for associations who want to stay relevant.

How To 226

How To Process Tips Tools 226