Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. CMP credit. More info/register. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JUNE 10, 2016

Get a better understanding of your website audience and what they do on your site by leveraging two Google tools. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Laurent, Director of Marketing at BizIQ.

Arlington 170

Arlington DC Washington LMS 170

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? 3 in 30: Tools & Tips to Easily Improve Strategic Planning.

Content 39

Content Strategy Technology Analysis 39

MemberClicks

MAY 9, 2022

Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. If you members interact with you on social media, you can use their poll tools to hear from your members! Social media.

Event Planning 52

Event Planning Survey Review Social Media 52

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. More info/register. Hosts: Gulo and Pragmatic.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

MAY 27, 2016

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Learn about best practices to use when selecting and applying new technologies to your event, and examples of important ( and easy-to-use ) tools such as planning and content management, analytics, and website management. Host: ASAE Business Services.

North Carolina 150

North Carolina Raleigh millennials Tips 150