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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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How Can You Manage Negative Facebook Comments?

Associations Now

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. Leverage your public face.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369
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Steal This Idea!

Spark Consulting

CFA Society Minnesota (attracting Millennials). Member Relations: An Association-Centric Approach to Customer Relationship Management (with George Breeden , MBA, CAE and featuring Lehman Reports data), available at [link]. CompTIA (campaigns). New Endeavors by Women (campaigns). Capital Area Food Bank (attracting Millennials).

Minnesota 150
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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. They reported that 57 percent of people who downloaded the free pass from our website told them that the free ride made them “more likely to participate” in the giving day. Tell us about your overall marketing strategy/campaign.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341
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Is Association Technology at a Turning Point?

Associations Now

But after two blockbuster deals—trading for Ray Allen and signing onetime Minnesota Timberwolves superstar Kevin Garnett in free agency—the deck of cards suddenly looked stacked in the Celtics’ favor , giving existing star Paul Pierce and his teammates just the backing they needed to lead the team to new levels of success.