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Association Brain Food Weekly: 9.11.20

Reid All About it

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Paulina Curto, Senior Marketing Manager at Cvent. More info/register. Host: Cvent. Tue 9/15 at 2 p.m.

LMS 329
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What’s the Value of an Online Review?

Associations Now

And even if your association doesn’t ask that question, there’s a new report that suggests your customers and members are likely critiquing your services already. A few weeks ago, Womply published a study that looked at correlations between online reviews and revenue for 200,000-plus U.S. small businesses. Weaponized reviews.

Review 92
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351
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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. That meeting generates healthy revenue over expenses. The association now sees solid revenue in excess of expenses for those conferences.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

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From Plastic to Oil? Chemistry Council Talks Up New Technique

Associations Now

The American Chemistry Council says that, if the kinks are worked out, a new plastic-recycling method could create jobs, help the environment, and generate billions in revenue and investment dollars. That’s what a new report from the American Chemistry Council (ACC), a trade group for U.S. Sounds pretty cool, eh?

Ohio 40
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SCD Group: Free to Fee: Maximizing Association Membership via.

SCD Group

3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Specifically two posts back in May: Reinventing membership as a revenue tool for associations [link]. 5 Questions to ask about FREE: A new association revenue model?

Ohio 40