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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do.

Revenue 227

Revenue Survey Education Strategy 227

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Michelle Maher at Highland reports on what they learned after talking with 30 association membership leaders. Young professionals. More info/register. Fri 4/14 at 10 a.m.

Leadership 195

Leadership Education Revenue Strategy 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Quick hits before we get to next week’s free webinars: What is quantum computing? ( Lead (or take) a horse to the water” will never be the same. CB Insights ). Seriously, ugh.

West Virginia 360

West Virginia Washington DC Revenue 360

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?

Innovation 370

Innovation Communications Education Strategy 370

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Online career center.

millennials 150

millennials Resources North Carolina Certificate 150

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? Sell branded merchandise.

Revenue 98

Revenue Tips Certificate Social Media 98

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Good eats—skip down to the list of free webinars if you prefer take-out. Hear about some major considerations for online engagement. Board diversity. to 4 p.m. –

LMS 329

LMS Montana Revenue Price 329

Nimble AMS

DECEMBER 5, 2022

Consider involving volunteers as you plan your events by tasking them to guide the creation of a conference session or by asking them to lead an event session itsel f. Online community. You can build member engagement by leveraging your association’s online community platform. Your members want to connect! Learning program.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

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FEBRUARY 12, 2021

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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AUGUST 20, 2021

Online learner/virtual attendee engagement. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare.

Revenue 195

Revenue Content Resources Strategy 195

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JULY 23, 2021

Webinar pricing/sponsorships. If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. AMS data and reports.

Video 195

Video Technology Content Strategy 195

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. The solution: “fewer, shorter, more interactive online meetings.” Marketing to Gen Z and millennials. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Open Culture ).

Montana 350

Montana Certificate Conference Content 350

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Skip down to the list of free webinars if you prefer take-out. Host: Feathr.

San Diego 370

San Diego Price Strategy Education 370

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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APRIL 23, 2021

Participants get the first look at the report in July. Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Skip down to the list of free webinars if you prefer takeout. The survey closes Friday, April 30.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MAY 8, 2020

and I can tell you, NDP Live was not a boring online event. However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Some may only apply to virtual campus platforms, but others make sense on any online platform. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

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OCTOBER 1, 2021

Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey , that answers the question: “How will the acceleration of remote work impact the association workplace?” ” Contrarian marketing common sense. Future of the association workplace. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195

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APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Skip down to the list of free webinars if you prefer takeout. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Skip down to the list of free webinars if you prefer takeout. All events are online at Eastern Standard Time unless otherwise noted. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

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MARCH 5, 2021

After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Skip down to the list of free webinars if you prefer takeout. Engagement boxes. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 4, 2020

Data can lead you down unexpected and profitable trails, says WBT Systems, and help you build a business case for a bigger professional development budget. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. More info/register.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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OCTOBER 16, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. Green beans are all over the farmers market right now. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Tackling Multicultural Marketing Like a Pro. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Tips for living online: lessons from six months of the COVID-19 pandemic. Good eats—skip down to the list of free webinars if you prefer take-out. UBIT for virtual trade shows.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Listen to them talk about it on a recent episode of the Leading Learning podcast. Or, register for the webinar below. 1 CAE credit.

Social Media 150

Social Media New Jersey Tips Recruiting 150

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JANUARY 20, 2017

If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Big news this week on the online community front: Higher Logic bought Socious. Now, onto the list of this week’s free webinars and learning events. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

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MARCH 19, 2021

Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Mindfulness. Fri 3/19 at 12 p.m.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 20, 2017

If your association has a community manager, I know you already appreciate him or her because your online community would likely fail without their attention. Big news this week on the online community front: Higher Logic bought Socious. Now, onto the list of this week’s free webinars and learning events. 1 CAE credit.

LMS 150

LMS Software Arlington Cost 150

MemberClicks

AUGUST 3, 2023

Online learning isn’t just for educational institutions. According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. million LMS users around the world, benefiting from a variety of online courses.

Software 52

Software LMS Certificate Learning Management System 52

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SEPTEMBER 10, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

MAY 1, 2020

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Virtual presenters.

North Carolina 273

North Carolina Revenue Strategy Education 273