Forj

MAY 18, 2021

Through the pandemic, everyone is learning to get more and more used to being on video. That being said, it’s no mystery there’s a plethora of video services on the market right now. Each tool has its own time and place. The main difference between video services is their intended use.

Video 91

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Associations Now

APRIL 15, 2020

All that businesses need to use the new tool, designed for making quick clips on the fly, is a Google account. YouTube just launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, TechCrunch reports. Using the tool is fairly straightforward,” says TechCrunch ’s Sarah Perez.

Video 59

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Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

Email Marketing 159

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ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Welcome Videos for New Members Joining a new association can feel overwhelming even for the most seasoned professionals.

Video 52

Video Content Strategy Social Media 52

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. AMS onboarding. More info/register.

Education 256

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Association Success

MARCH 13, 2020

Here’s a list of the tools and software we’ve found that are most likely to help organizations, their members and businesses stay in contact while working safely from home. . The oft-used tool is one of the easiest ways to connect, especially for quick meetings. Starts at: Free. Social media . Starts at: Free. CommPartners.

Tools 141

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

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Associations Now

AUGUST 1, 2023

” shows termites destroying a range of common objects—good fun that’s also a good engagement tool for the industry. The National Pest Management Association has released another season of a playful and popular series of YouTube videos showing how much damage termites can do. The second season of “Will They Eat It?”

Video 52

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HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

Email Marketing 68

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Associations Now

APRIL 9, 2020

Recognizing that these steps still need to happen for clients with meetings planned for the months ahead, many venues and destinations are relying on virtual planning tools to help get the job done. Hotels are also embracing virtual planning tools. Please share in the comments.

Tools 105

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MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. This might include sharing their pictures and videos from the event on social media or commenting on your nonprofit’s posts. The post Becoming Excellent at Post-Event Follow-Up: 5 Tested Tips appeared first on NXUnite by Nexus Marketing.

Tips 130

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. We all know this, right?

Video 88

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Will the platform integrate with my existing tools? Your association likely uses an association management software (AMS) or a CRM tool. What engagement and networking features do you offer?

Technology 264

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GrowthZone

JUNE 14, 2018

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. VIDEO TOPIC IDEAS. VIDEO WORKS. VIDEO TIPS.

Video 111

Video Social Media Library Revenue 111

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video 70

Video Process Certificate Course 70

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. via ClassicFM Yasher Ali’s dog comes home with his buddy— video.

Social Media 250

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MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

Tools 52

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HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”.

Email Marketing 60

Email Marketing Marketing Video Software 60

Reid All About it

JANUARY 12, 2024

. – The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Association Adviser

APRIL 20, 2015

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy' For more about this topic, click on the headline.

Video 60

Video Revenue Member Engagement Content 60

Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

Video 48

Video Marketing Tips Social Media 48

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

NXUnite

APRIL 5, 2024

Make sure all staff and stakeholders know how to use the software they’re responsible for—whether that’s your event management platform, app, video conferencing software, text-to-give tool , or something else entirely. These may include user manuals, online tutorials, help guides, and training videos.

Tips 130

Tips Software Team Event Planning 130

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

JUNE 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns. With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. Droege shoots many of TechAssure’s videos himself.

Video 56

Video Recruiting Recruitment Tools 56

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 250

Newsletter Content Social Media Education 250

Association Success

JULY 26, 2017

We've made an e-book to help you shoot professional, beautiful video content! Video content gives us something which is as close as possible to the real thing. Video content gives us something which is as close as possible to the real thing. This is especially important not just to attract people, but as a conversion tool.

Video 60

Video Content How To Tools 60

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CMP credit. More info/register.

Certificate 281

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. What are the latest tools and how might they help us navigate change? CMP credit. .

Revenue 256

Revenue Certificate Tools Innovation 256