One Thing We can do to Prepare for Change

Smooth The Path

Related: Members need association help when they face change or start something new. Did you know that member surveys can be risky? Association Strategy Member Research change innovation member insights member problems risk strategy technologyThe award-winning process for association innovation. The post One Thing We can do to Prepare for Change appeared first on Smooth The Path.

Please Ask Members

Smooth The Path

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. The problem with this quote is too often it is used as proof of why member research, of why asking, is the wrong tactic to use for our associations. We have got to ask our members. We may see members pulling back and not purchasing.

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Association Brain Food Weekly: 5.14.21

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not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Host: Unleashed Technologies.

Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos?

Association Brain Food Weekly: 4.16.21

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Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. More info/register (fee for MPI non-members). Member Data 101.

Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. The trick is to start thinking of members first.

Association Brain Food Weekly: 3.22.19

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Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. Young Members: What’s Affordable?

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks. Members will come to the community for good content, but stay for each other.

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Association Brain Food Weekly: 6.6.16

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Strategy and governance. Your association must aim higher if you want to survive and thrive amidst economic, generational, and technological change. Learn how to identify strategies and realistic planning tactics to create the revolution needed to sustain your association. Join AENC affiliate members to discuss: How are you marketing your company and/or yourself? – Best Practices: Using Digital Metrics to Gain Member Insight.

Association Brain Food Weekly: 6.13.16

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Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters.

Association Brain Food Weekly: 9.13.19

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MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA).

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