GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. If you’re of the TL;DR (“Too Long; Didn’t Read.”)

Recruiting 78

Recruiting Recruitment Social Media millennials 78

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Send a survey to ask them directly. Involve them in leadership opportunities.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Career pathways. Host: ASAE.

millennials 307

millennials Montana Class Education 307

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Online Survey Tools and Techniques.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

JULY 30, 2014

The survey of organizations with fewer than 500 members revealed positive membership trends but found ongoing concern about delivering member value. Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. percent versus 11.5

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruiting Recruitment 40

Reid All About it

AUGUST 27, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. And in the sphere of private companies, Deloitte topped Chally’s list, which Chief Executive credits to the firm’s strong focus on recruiting millennials.

Survey 40

Survey Leadership Recruiting Recruitment 40

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

AvidXchange: Association Management

AUGUST 17, 2023

The two discussed the findings of AvidXchange’s recent survey conducted with the Community Associations Institute (CAI) on the challenges and priorities of today’s community association management companies. Both Tran and Woytek have worked as community association managers, bringing decades of experience to their current roles.

Association Management 130

Association Management Survey San Francisco Technology 130

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

Association Adviser

JUNE 24, 2016

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges.

millennials 61

millennials Survey Cost Social Media 61

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. At the wide end of this funnel, your decisions will determine the overall campaign strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 Source: Association Adviser Communications Benchmarking Survey 2016. Source: Association Adviser Communications Benchmarking Survey 2016.

millennials 60

millennials Ohio Proposal California 60

CMA Solutions

NOVEMBER 17, 2022

Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. According to surveys, about 50% of marketers use half of their annual marketing budgets on social media advertising, which is expected to increase in the new year. Shopping is another activity that will continue to grow on social media.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Analyze emerging challenges and threats to association content strategy models. More info/register.

DC 150

DC Washington Tools Education 150

Reid All About it

FEBRUARY 24, 2023

The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. No plan, no progress.

Certificate 39

Certificate Innovation Education Process 39

Association Adviser

MARCH 19, 2013

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Relevance is what drives both dues and non-dues revenue.”

New York City 60

New York City New York California Video 60

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value. It’s so spot on. 1 CAE credit. More info/register. Host: Wild Apricot. Lunch provided.

eBook 46

eBook Social Media DC Content 46