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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer.

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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. Provide show notes on your website that include links to related blog posts, videos, or landing pages with lead magnets. Review metrics to identify successful recruitment tactics.

Content 93
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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Association Brain Food Weekly: 2.8.16

Reid All About it

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. Blab is a live-streaming video platform that’s really taken off in the last several months. Social Media Examiner explains Blab in more detail.

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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. How Millennials and Baby Boomers Can Work Together. I found a few good reads for you this week…. More info/register.