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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Off-page SEO resources help build validity for the brand’s digital presence.

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Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

the organization’s greatest asset? They are wise stewards of our resources and visionaries who identify strategies for future growth. Is it even possible in organizations where the staff has little control over who fills those seats? Ask a senior volunteer to describe how the organization enriched their professional life.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. This year’s study also found that giving a message emotional appeal creates greater influence.

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New Partnership to Address HIV Epidemic in Southern Cities  

Associations Now

The Southern Initiative will fund and equip local organizations to address the HIV epidemic in four cities. Atlanta, Houston, Memphis, and New Orleans—cities that have been designated by the Health Resources & Services Administration as being heavily affected by the HIV epidemic—are the focus of the initiative.

Memphis 76
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Lung Association Boosts Anti-Vaping Education for Teens

Associations Now

“As the nation’s premier resource for lung health, the American Lung Association warns the public that e-cigarettes are not safe, and we are providing schools with resources to address this epidemic.” The post Lung Association Boosts Anti-Vaping Education for Teens appeared first on Associations Now.