Associations Now

AUGUST 23, 2016

Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations. The New Strategy: Think Small, Iterate, Then Pivot. You can see how I did over this way. Tech Not Always Necessary.

Innovation 40

Innovation Strategy Project Team 40

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

Strategy 40

Strategy Revenue Content Technology 40

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. We still have a long way to go.

Raleigh 259

Raleigh Review Class Education 259

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!

Learning Management System 82

Learning Management System LMS Revenue System 82

Blue Sky eLearn

JUNE 29, 2017

This engaging, active learning is anything from old-fashioned engagement – polling questions, surveys, peer-to-peer sharing, to newer technology such as gamification and mobile. Whether it’s a summary paper, white paper, links to research that support your content – people love to have content so give it to them!

Certificate 120

Certificate Team Content Review 120

GlowGlobally

AUGUST 12, 2016

The public report from the Global Engagement Index 2016 was released today along with a companion white paper on recommendations for action. This suggests that a membership first strategy dooms the relationship in the long run. Download the public report now for more.

Products 60

Products Survey Report Strategy 60

Association Success

SEPTEMBER 29, 2017

A recent survey revealed the importance of strong, mutually beneficial partner relationships. Committed to providing ideas and solutions to improve partnership and sponsorship programs, we recently conducted a survey of our members about the nature of their programs. We can learn a lot from listening. Your Potential for Revenue”.

DC 85

DC Survey Revenue Review 85

High Context

FEBRUARY 19, 2010

Wes Trochlil and I are fielding a survey, The Snowpocalypse Operations Survey , to assess how the repeated snow storms over the past couple of weeks impacted your operations, in particular how you think it impacted your external facing services. The short survey should take no more than a few minutes to complete.

Survey 40

Survey Organization Strategy 40

Blue Sky eLearn

JUNE 19, 2017

Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. Offer an opportunity for a sponsor to add a question or two to a program survey – data that will help you both better understand your market. She’s a thought leader in education strategy and learning experience design.

Video 171

Video Content LMS Social Media 171

Vanguard Tech

JUNE 27, 2013

However a more efficient strategy would be to do a little more intelligence gathering to find out more about whom your audience really is and where they get their information. Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Eric Lanke

JANUARY 30, 2012

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers. image source.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Association Adviser

NOVEMBER 27, 2017

However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. Source: 2017 Association Communications Benchmarking Survey. to bring in new members. Do you agree with these results? What would YOU want to best improve your membership marketing – more money or more staff, and why?

CA 61

CA Marketing eBook Tools 61

Associations Now

SEPTEMBER 19, 2017

According to Building Trust in a Cloudy Sky [registration], a recent McAfee report, more than 80 percent of respondents said they are following a cloud-first strategy, meaning that 80 percent of their IT budgets would be spent on some form of cloud services in the next 12 months. Large organizations tend to be the drivers of cloud strategies.

America 65

America Examples Report Strategy 65

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Hiring a consultant to help you create these profiles is another strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

FEBRUARY 16, 2011

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

Survey 40

Survey Marketing Price Analysis 40

Associations Now

JULY 15, 2015

“Harnessing Technology to Improve Business Traveler Hotel Experiences,” a new white paper from the Global Business Travel Association (GBTA) Foundation, ponders this question through a series of interviews with experts in the travel space. A fresh concierge strategy. So what’s next for improving the experience?

Technology 40

Technology Survey Process Innovation 40

High Context

DECEMBER 22, 2009

The white paper I posted yesterday was timed well, given the results of CIO.com survey of CIOs. They came out with similar survey results a few years ago but it still boggles my mind: Today’s Focus for IT Departments: Business Opportunities.

Survey 40

Survey Organization Leadership Strategy 40

Membership Marketing

FEBRUARY 12, 2010

2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. You can participate using this survey link. Labels: 2010 Benchmarking Survey.

Survey 40

Survey Marketing Analysis Price 40

Associations Now

JULY 26, 2013

The white paper, “The New Rules of the Road: Marketing Data Governance in the Era of ‘Big Data,’” is based on a survey of more than 130 marketers, publishers, marketing service providers, technology developers, and policy experts. You can download a free copy of the white paper on the DMA website.

Marketing 40

Marketing Survey Report Strategy 40

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. s 10th annual Membership Marketing Benchmarking Survey. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy.

DC 225

DC Washington millennials Chicago 225

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. We consistently see member surveys about what people value in their organizations show that education takes the top spot.

Education 60

Education Price Social Media Products 60

Association Adviser

JULY 13, 2016

READER NOTE: To learn more about content management outsourcing, view our related webinar featuring Liz Richards, CEO of the Material Handling Equipment Distributors Association and Jill Andreu, VP of Content Strategy & Development, Naylor Association Solutions. Why outsource? Outsourcing can help you address all of these challenges.

Content 60

Content eBook Communications Social Media 60

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. MCI Group invited 450 Brussels-based international association executives to participate in a survey to identify the leading challenges and opportunities looking ahead to 2011. GrowGlobally.org. Market & Biz Plan. Membership.

Video 60

Video Industry Strategy Products 60

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We conducted a survey among recent test candidates to find out the materials they used and their opinion on them. I first read The Lean Startup by Eric Ries in 2013. As the exam body, we knew who had passed and who had failed, which proved valuable.

Project 68

Project Review Tools Innovation 68

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? 2009 Benchmarking Survey. (12).

Strategy 40

Strategy Marketing Price Survey 40

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. – How to Attract and Engage Attendees with an Event Community. Tue 6/6 at 2 p.m. –

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

JULY 24, 2017

For example, a recent survey conducted by Salesforce reports that while 80 percent of professionals and business leaders say they have a responsibility to think about making an impact on society beyond profit, only 36 percent say their own companies are working on that. Associations Now ’s Alex Beall reported on the study last month.).

Recruiting 56

Recruiting Recruitment Report Innovation 56

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Any type of interactive engagement, whether it is a purchase, a visit to the website, a completed survey, or a phone call to the organization correlates positively with the ultimate renewal of a member. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4).

Tools 40

Tools Marketing Price Report 40

Associations Now

FEBRUARY 24, 2014

Two recent association-specific studies shed some light on the urgency of the issue, and suggest a few paths toward a focused global strategy. For those leading the associations serving those members, there’s a related worry about how to respond, according to the survey. Or, to put it another way: Talk to people.

United States 40

United States Products Strategy Revenue 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. 2009 Benchmarking Survey. (12).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 5, 2011

From this year’s survey, which included 650 participating associations, the major indicators of membership health – total membership, new members acquired, and membership renewals – all showed substantial improvements from the previous year’s benchmarking report. Labels: 2011 Benchmarking Survey. Tony Rossell.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Labels: 2012 Benchmarking Survey. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JANUARY 19, 2012

2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). dues increase survey. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Survey. (5).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 31, 2011

.  This week I have had a number of questions asked about dues increases and since we included questions on membership dues this year, I wanted to share some top line responses from the survey data. Labels: 2011 Benchmarking Survey , Dues Increase. 2009 Benchmarking Survey. (12). Cost of Wrong Strategy.

Marketing 40

Marketing Survey Price Analysis 40