Beth Kanter

MARCH 11, 2015

I’ve just finished teaching an online course for The Knight Digital Media Center @ USC Annenberg for community foundation leaders on practical networked leadership skills. But having a core isn’t enough, with online social networks there is the power of weak ties. Is it okay to clean out your connections?

Social Media 28

Social Media Case Study Course Leadership 28

Association Navigator

APRIL 12, 2013

So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events.

Alabama 100

Alabama Handbook Washington Illinois 100

Jamie Notter

JANUARY 10, 2012

There is no shortage of knowledge out there at our fingertips: knowledge about the best management practices, the best strategies, the best structures, the best cultures. They demonstrate clearly how organizations set themselves up for failure by doing everything but acting on what they know is the best course. Social Media.

Review 70

Review Case Study Course Social Media 70

Beth Kanter

AUGUST 12, 2015

Of course things have changed a lot. “No, Eager to make my point, I polled my fellow Gen-Xers on which fundraising platforms have had the most disruptive impact on charitable giving since 2000. Disrupting Fundraising Since: 2000. Everything,” I replied. His look showed that he wasn’t surprised. After all, I was ancient.

Project 28

Project Social Media Philadelphia Mississippi 28

Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Aggressive membership marketers reach out to these prospects much more frequently over the course of a year and see strong returns. Each of these strategies has its strengths and weaknesses. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

And of course, no specific responses will be reported from any individual or organization without specific written consent. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Cost of Wrong Strategy. (8). Awareness.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Of course, I realize identifying and measuring such impact in the association context is challenging. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). in Alexandria, Virginia.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

APRIL 10, 2012

So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association. News on Social Media and Membership Marketing.

Products 40

Products Survey Social Media Price 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” Of course, you then put the expires into future direct mail as well. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Awareness. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. To maximize the size of their blue oceans, companies need to take a reverse course. Cost of Wrong Strategy. (8). Tony Rossell. Email This BlogThis!

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

MAY 21, 2010

Of course, tailoring your communications so that the member both recieves value AND perceives they are recieving value is another question entirely! A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). growth strategies. (4).

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

JANUARY 27, 2010

For a full discussion on testing lists, take a look at my post, Five Strategies for Picking the Best Marketing Lists. One man’s guess on the proper course was as likely to be as good as another’s. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). in Alexandria, Virginia.

Recruiting 40

Recruiting Recruitment Marketing Price 40