article thumbnail

Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Fri 9/18 at 1 p.m.

Montana 350
article thumbnail

Membership Marketing Blog: Yes Marketing Works

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Membership Businesses: Meet The Female Founders Leading the Way

Disciple Media

By honing in on a specific audience within the fitness market, Isabelle curates specialized content and experiences that enable genuine connections and meet the unique needs of her members. With over 2000 members and an impressive retention rate of 98%, Short & Sweat’s success underscores the power of niche-focused offerings.

Content 36
article thumbnail

Membership Marketing Blog: ASAE Marketing, Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

article thumbnail

How Our Association Prepared for the Future.

Association Success

OSCPA decided to tackle this challenge strategically by leveraging our knowledge of the accounting market in Ohio and relationships with leading CPAs. Up until three years ago we had around 2000 college student members. Complimentary membership welcomes them in, providing an entry point into the community and profession.

Ohio 117
article thumbnail

Three Tactics for Retaining Members

Association Success

SNAME was losing around over 2000 members every year before we rolled out our current strategy. Here are the three core values that made the project a success. First off, we had to build a foundation of trust between our staff and volunteers to work together on this new project. Take a risk. How well was it executed?

Project 70
article thumbnail

#ASAE18: Value Means More Than Money, Says Kickstarter Founder

Associations Now

Strickler framed his argument around his own experience at Kickstarter, which he helped launch in 2009 as a crowdsourcing platform for artists looking for outside funding for their projects through individual pledges. How can we set a positive example?”.