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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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Strategy and Context

Jamie Notter

Strategy and Context. in Change , Strategy - 2 comments. Sohrab Vossoughi wrote a great post on HBR about Sony and how its successful strategy in the 1980s ended up being unique to that context. Leadership, as I’ve said before, is a system capacity, which seems critical for an issue like this. Social Media.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Social Media Roundup: The Role of the CIO in The Transformation of IT

Associations Now

Examining the role of the CIO in IT’s future, and more, in today’s Social Media Roundup. Change to believe in (is so 2008): The 2013 mantra: Change is to be expected—and your IT department is no exception. Want to stay in loop with all things #Tech13? Check out our coverage.). Expect Change. “Don’t you?” (ht

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Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. ► 2008. (82). ► 2008. (82).