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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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Mizz Information: Social Media Software + Silos Redux

Mizz Information

Social Media Software + Silos Redux. The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring.

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Report: Email More Effective Than Social Media at Attracting Customers

Associations Now

consumers who use email daily and a 2013 marketing survey that found email prompted purchases at three times the rate of social media networks. The post Report: Email More Effective Than Social Media at Attracting Customers appeared first on Associations Now.' The firm attributed that finding to the 91 percent of U.S.

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Social Media Roundup: The Role of the CIO in The Transformation of IT

Associations Now

Examining the role of the CIO in IT’s future, and more, in today’s Social Media Roundup. Change to believe in (is so 2008): The 2013 mantra: Change is to be expected—and your IT department is no exception. Want to stay in loop with all things #Tech13? Check out our coverage.). Expect Change. “Don’t you?” (ht

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Google Flu Trends = Social Media

Guilt by Association

The demo on Google’s own website shows how, using data from the 2007-2008 flu season, it can identify flu trends two weeks ahead of anyone else, including the CDC. This can be replicated for any other social phenomenon – in health care or anywhere else. Just search queries. Here’s the data about the U.S., as of Sept.