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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. Now, I would definitely agree that the email of 2009 is certainly dead. Now provide content based on that data “flag.” Deliver content based on those interests.

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Time to get in the game. There’s a game being played?

YourMembership

This is actually good news for many associations as it calls out the need to become content curators for their members. More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. The post Time to get in the game.

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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

Thursday, December 10, 2009. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. Publications.

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Jeffrey Cufaude, Idea Architects: Thinking Differently About.

Idea Architects

Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. Then join and stay for the community and content.". Dec 2009 (12). Oct 2009 (2). Sep 2009 (10). Aug 2009 (6). Jul 2009 (5). Jun 2009 (8).

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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? are present, engaged, and contributing, we help create the content and. We will often offer some free content to gain an opt-in for the organization and then cultivate the relationship with additional free information.

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What associations can learn from TV show “The Voice” and TV network QVC

Aaron Wolowiec

QVC established its Facebook page in July 2008 and its Twitter page in January 2009. How could you effectively leverage this content (and curiosity) during your association’s major annual meeting? But that’s not the end of the story. Everyone’s fascinated by the story behind the story.

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Speaking to Alabama Law Students about the Association World

Association Navigator

On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. As of 2009 there were more than 90,000 of these organizations in the U.S. (c)(3) million of these in 2009. million people in 2009.

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