The Hourglass Blog

MARCH 22, 2011

The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires.

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The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

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Thanks For Playing

APRIL 26, 2012

” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? How To Grow Your Own Fresh Air. ► 2010. ► 2010.

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The Hourglass Blog

JANUARY 26, 2011

Innovating 20% of the Time. Chris Trimble is skeptical of Googles 20% time--their stated practice of encouraging individuals to spend 20 percent of their time pursuing innovative projects of their own inspiration. And execution, as Trimble says, is the other side of innovation. Without execution, youre not innovating.

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The Hourglass Blog

APRIL 21, 2011

Learning Innovation from the Mayo Clinic. Heres another great HBR post describing another set of "principles of innovation." I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector.

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Associations Now

OCTOBER 31, 2019

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. And the city knows how to host a major sports event, from the Super Bowl to many NCAA championships.

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GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How do you act on these potential opportunities in the right way? How does one determine where or how to enter a new market? GrowGlobally.org.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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The Hourglass Blog

SEPTEMBER 12, 2011

There is No Recipe for Innovation. Or so seems the conclusion of this fascinating blog post from Tim Leberecht of the the frog design and innovation firm, in which he reviews and connects several established and not-so-established kinds of innovation. His larger point seems to be that there is no magic pill for innovation.

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Thanks For Playing

MAY 22, 2012

With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. skip to main | skip to sidebar. Thanks For Playing. 22 May 2012.

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Reid All About it

APRIL 26, 2013

He attended the conference and says it “shone an important light on personalization, risk, innovation, and diversity—things your association should know a thing or two about.”. Between 1990 and 2010, builders met the Boomer demand for big, large-lot single-family homes. But will there be enough market demand for these over-sized homes?

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Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.

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Thanks For Playing

JULY 19, 2012

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. Newer Post.

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Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

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Thanks For Playing

JULY 3, 2012

Youre putting together a marketing campaign. You can clearly describe who youre trying to reach, what outcomes you seek, and how youre planning to measure success. Labels: Marketing. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader.

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Thanks For Playing

MARCH 6, 2012

Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Labels: ASAE , innovation , presentations. ► 2010. The Grassroots Innovation Leader.

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Thanks For Playing

DECEMBER 13, 2011

The Marketing Sherpa 2011 Social Marketing Benchmark Report. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk.

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Thanks For Playing

APRIL 12, 2012

Register for ASAEs Membership, Marketing & Communications Conference in May, or keep an eye on their YouTube channel around late June, when the recordings are likely to go live. How To Grow Your Own Fresh Air. Start With the "Why" Always the Last to Know: 50 Most Innovative Compan. ► 2010. 2 hours ago.

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Association Subculture

SEPTEMBER 17, 2010

Friday, September 17, 2010. or "innovative leadership". Consider for just a moment whether the reason we struggle with leadership isnt because we dont know "how" to practice it but the structures no longer tolerate it. September 18, 2010 7:59 AM. skip to main | skip to sidebar. Promising compromise. Time and time again.

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JUNE 19, 2012

This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Seeking community in associations since 2008. 19 June 2012. Newer Post.

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Jamie Notter

OCTOBER 13, 2011

Patrick Lencioni offers some ideas on how to do that in his book, Silos Politics and Turf Wars (affiliate link). We also talk about this in Humanize in Chapter 6: How to Be Open. Moneyball and Management Innovation. The Results of Management Innovation. { Nonprofit Technology and Marketing | Benjamin Phillips.

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Associations Now

OCTOBER 17, 2019

To give you an idea of the scale of the loss, Yahoo reported that more than 115 million people used the service as recently as 2010, according to eWeek. But with a lack of updates and a growing push toward more modern social networks like Facebook and LinkedIn, the private community innovator wasn’t long for this world.

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The Hourglass Blog

MARCH 7, 2011

How to Tell if You Have a Bad Board. I think Ive mentioned before that one of the things I like to do on Hourglass is look at policies and practices in the for-profit world and see how they compare or can be applied to associations. My work on the WSAE Innovation Task Force came almost entirely from this mindset. Innovation.

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Thanks For Playing

APRIL 5, 2012

Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? Were still using these platforms as push marketing outlets. How To Grow Your Own Fresh Air. Start With the "Why" Always the Last to Know: 50 Most Innovative Compan. ► 2010. 2 hours ago.

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Thanks For Playing

JANUARY 26, 2012

And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Think about that: intangible - attributes - reputation. Share on FriendFeed. Newer Post.

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Thanks For Playing

MAY 17, 2012

Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff). ► 2010.

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Thanks For Playing

DECEMBER 14, 2011

There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy.

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Jamie Notter

MAY 10, 2012

I know we get a lot of coverage of Humanize in the context of social media, since we apply the lessons of social media to how we run our organizations. But Humanize is fundamentally a book about management innovation. Markets are conve­rsations and organ­izations can harness conve­rsations in order to create value.

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Association Subculture

OCTOBER 18, 2011

How about your board meetings? We talk so much about creativity and innovation in the association sphere but we know so little about how to actually facilitate their achievement. After I stopped laughing, I started thinking about how many times Ive seen these dynamics play out in the staff room and the board room.

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Jamie Notter

AUGUST 12, 2011

I can certainly understand some teeth gnashing–I don’t have simple answers about how to move forward in today’s rapidly changing world. Moneyball and Management Innovation. The Results of Management Innovation. Want Innovation? December 2010 (5). November 2010 (8). October 2010 (8).

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Idea Architects

APRIL 3, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In 2010 and 2011, a diverse cross-section of ASAE staff, volunteers, and members convened regularly as members of the Innovation Task Force. Jeffrey Cufaude, Idea Architects. Tuesday, April 03, 2012.

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Thanks For Playing

DECEMBER 27, 2011

Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. When I was actively supporting the CAE study program (2004 - 2010), we used to tell candidates to plan to answer questions on the exam from the perspective of a 65 year old white man.

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Association Adviser

AUGUST 24, 2016

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?

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Tom Morrison

FEBRUARY 26, 2011

How to Be a Real Change Agent in Your Association. If you, as the “change agent”, cannot articulate the problem to your Board, and cannot share the relevant information to disturb them enough to make change, you will never see innovation and creativity to keep pace in today’s fast changing environment at the Board level.

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Thanks For Playing

JULY 27, 2012

Ill be doing strategic membership and marketing consulting for associations that have the will and the capacity to take some risks in the service of big goals. ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Curious about the business? More to follow.as

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Association Subculture

MARCH 23, 2012

The question is - how many times do we over-complicate things? What coolness could we devise both at work and at home if we knew how to to choose between simplicity for the sake of function and complexity for the sake of art? Can we use processes born out of simplification or complication to spark creative or innovative ideas?

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Higher Logic

AUGUST 15, 2018

Our new platform integrations are well underway, our business results are hitting and exceeding their mark, and we’ve redefined how we do customer success. The time is right to focus on how to manage and scale our growth. I’ve always strived to be the innovative, forward-focused entrepreneur. Check out Kevin’s full bio here.

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