Membership Marketing

SEPTEMBER 13, 2011

Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

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Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. at Thursday, December 22, 2011. Labels: new products , Non-Dues Revenue. December 22, 2011 6:59 PM.

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Achieve

MAY 19, 2022

Volunteer Manager: This team member recruits volunteers, trains them, and communicates with them during the event. Leveraging his software background, he built most of the tools his charities used, and in 2011 he launched Handbid at his own fundraising event.

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

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Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Get comfortable with experimenting.

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Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Not necessarily.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. ► 2011. (29).

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. January 3, 2011 11:58 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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Associations Now

FEBRUARY 5, 2014

“A Member-Focused Board,” by Karen Conlon, in the Board Primer of the 2011 issue , was about as close as it’s been, but that article was mostly about choosing a governance model that allows the board to focus on member needs. What’s the one most important message you try to convey to your board about membership?

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SCD Group

SEPTEMBER 12, 2012

To recruit/retain more members. To recruit participation in our conferences, events and other programs. To increase revenue per member. To increase the associations total revenue so we can do more for our members, industry/profession. ► 2011. (42). To get maximum engagement from our industry/profession.

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Tony Rossell. Newer Post.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Publications.

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Five Steps to Building a Membership Recruitment St. 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Publications.

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Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). • Monthly and annual conversion (renewal) of first year members. Network with Me.

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Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

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Tom Morrison

NOVEMBER 29, 2011

Tuesday, November 29, 2011. Per Member Revenue - This tells you the participation by members in your overall association activities. This number is simple.all revenue paid by members the previous 12 months including dues, meetings, programs, training, etc, divided by the number of total members each quarter. ▼ 2011. (9).

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4).

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 1 source of information — up from 28 percent in 2011. Don’t just reach out blindly to legislators and policymakers—educate them with facts, data and hard evidence. .

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. ► 2011. (29). 2011 Benchmarking Survey. (9).

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes.

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AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Focus efforts on both member recruitment and retention. ► 2011. (37). c) AMR Management Services 2011. ► May. (1).

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Non-Dues Revenue. (1).

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4).

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Membership Marketing

JULY 22, 2011

Friday, July 22, 2011. What I find is the most membership problems exist in one of the five lifecycle stages of awareness, recruitment, engagement, renewal, or reinstatement. at Friday, July 22, 2011. August 2, 2011 6:18 PM. August 4, 2011 3:11 PM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Publications.

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

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