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The Market for Adult Lifelong Learning

Leading Learning

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

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Study: After Shaky 2012, Business Travel Spending on the Rise Globally

Associations Now

Economic shifts and opportunities in emerging markets will result in increased global business travel spending over the next several years, according to an association in the industry. percent increase from 2012, according to the Global Business Travel Association’s “Business Travel Index (BTI) Outlook—Annual Report and Forecast.”

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Report: Coffee Market Surges as Consumers Grab Fancier Drinks

Associations Now

coffee market, according to the National Coffee Association. The 2017 edition of National Coffee Drinking Trends report , according to a summary by Daily Coffee News , shows that 62 percent of coffee drinkers reached for a coffee within the past day, compared with 57 percent in the prior year. Pour-over, cold brew, or Aeropress?

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Everyone is Discovering the Power of Membership

Membership Marketing

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

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GBTA Says Travel on an Upswing—if Trade Wars Don’t Get in Way

Associations Now

Much of the growth is being driven by China, by far the world’s largest business travel market, which saw a 9 percent increase between 2016 and 2017. the second largest market, saw a more modest 3.1 percent increase. GBTA Executive Director and COO Michael W.

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Cancer Group Offers Financial Advocacy Boot Camp to Healthcare Providers

Associations Now

In 2012, recognizing the increasing costs of cancer treatment, ACCC established a Financial Advocacy Network that provides tools, workshops, and online training on financial advocacy. The boot camp takes it one step further”—it is a more intensive online training program, said Lori Gardner, senior director of communications and marketing.

Cost 74