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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. April 17th, 2012 | Posted in Membership Management. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. Think of the cost of the trip as your sales goal. To reach your revenue goals you must also have a strategy. .

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.

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Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Speaking Engagements.

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Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012.

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 19, 2012. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). January 19, 2012 9:10 AM.