MultiBriefs
JUNE 29, 2023
{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.
Reid All About it
OCTOBER 12, 2012
Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. Over at Marketing Sherpa, Courtney Eckerle is ready with more advice, seven steps, in fact, for creating and optimizing content in any size organization. That pretty much describes Lance. Happy Friday!
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Membership Marketing
MAY 25, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012.
Membership Marketing
JANUARY 26, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Speaking Engagements.
Membership Marketing
APRIL 4, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012.
Associations Now
MARCH 31, 2015
When you’re losing a nickel here or a dime there, it doesn’t seem like a lot … until you do the math and realize it’s costing you a pretty penny. In 2012 alone, this meant about $95 million for the MTA. If you spend $20 on a new card, for example, the cost breaks down like so: $19 goes on your card.
Higher Logic
DECEMBER 5, 2017
Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. Updating Your Contacts and Consent for GDPR.
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