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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Reads of the Week: September 7, 2012

Reid All About it

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.

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Personalize the Member Experience, Increase Retention

YourMembership

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Smith is the Director, Inbound Marketing at YourMembership.com.

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Thanks For Playing: Be a Super Genuis

Thanks For Playing

19 July 2012. I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Marketing is what you DO. ▼ 2012. Alltop Social Media.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. YourMembership.com Blog. Does this sound familiar? Child: (no response).

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Gaming isn’t a fad. Have a great weekend! – Holly.

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Playing to Your Strengths: Friday Fix

YourMembership

March 9th, 2012 | Posted in Member Engagement + Retention. Never assume that just because it was in your most recent newsletter that everyone knows about it. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate Responsibility. YourMembership.com Blog.

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