Membership Marketing

OCTOBER 22, 2012

The focus of the series will be on recruiting, engaging, and keeping members. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. Some of the other presentations include: • Managing Multi-Generational Communications. Membership Engagement… How to Maximize Your Value Proposition to Grow 10 Times in 10 Years.

Marketing 40

Marketing Recruiting Recruitment Communications 40

Associations Now

JULY 28, 2017

How do they do it? Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013.

Certificate 45

Certificate Discount Price Recruiting 45

Associations Now

SEPTEMBER 14, 2016

Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement. The member-to-member communication is so key. The member-to-member communication is so key. So, what’s the right mix?

Committee 40

Committee Recruiting Recruitment California 40

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Yet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it. Orientation video on “how to get the most value from our association” … can be posted on website and sent to new members.

Video 40

Video Examples Sample Recruiting 40

Beth Kanter

NOVEMBER 29, 2012

Both my books, “ Networked Nonprofit ,” and ” Measuring the Networked Nonprofit ” has been added to the syllabus of many college courses – from nonprofit management survey courses, philanthropy, communications, measurement, and more.

How To 28

How To Analysis Indiana Directory 28

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. Communicating to a Dual Audience: Members and the Public Sell the experience! You know they exist, so know how to be prepared. From 990 changes in 2013.

Review 40

Review Resources Social Media Recruiting 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch —or even a systems crash? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for for five hours.

Tips 28

Tips Wichita Case Study Kansas 28

Association Adviser

SEPTEMBER 24, 2013

How much has your membership grown during the past 3 years? Source: Association Adviser eNews and Naylor, LLC, 2013. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. See Did You Know?

Georgia 60

Georgia America Maryland Resources 60

Associations Now

JANUARY 21, 2015

Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association. We talk a lot about member engagement here at Associations Now and in the association community at large, and one end of the member-engagement spectrum is volunteering.

Recruiting 40

Recruiting Recruitment Team Member Engagement 40

Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Well now they can.

Revenue 40

Revenue Innovation Video Survey 40

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. “Education (how to do it) and cost concerns (how to control them and prove ROI) are the two biggest factors,” added Underwood. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Listen to any feedback your communications staff have about what you tweet. Social media is just another form of communication.

Social Media 28

Social Media Case Study Recruiting Recruitment 28