Remove 2014 Remove Marketing Remove Revenue Remove Technology
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Jeff Morgan.

DC 232
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

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Survey: How Associations Plan to Meet Top Challenges in 2014

Associations Now

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.

Survey 40
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MOOCs: A myth for the masses? Not so much

Aaron Wolowiec

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. In addition, MOOCs probably aren’t going to generate revenue, at least not at first. So is it worth it? While only 6.6

Mooc 100