Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars.

Innovation 60

Innovation Georgia Newsletter Resources 60

Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement.

Conference 74

Conference Maine Newsletter Video 74

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

Survey 103

Survey Sample Report Recruiting 103

Associations Now

AUGUST 31, 2016

In an interview with the Event Manager Blog , #eventprofs founder Lara McCulloch explains her role in the hashtag (which she claims is the second-oldest on Twitter) and why she and other event professionals launched it. — MemberClicks (@MemberClicks) August 31, 2016. Read her latest blog post for some useful approaches.

New York 54

New York Social Media Content Tips 54

Associations Now

JANUARY 8, 2016

A new report from Folio magazine indicates that the job of art-directing an association magazine may be getting harder, but it pays well. Also: How often should you market via different channels? For magazine art directors in the association world, there’s a bit of a silver lining inside an otherwise dire new report.

Communications 40

Communications Report Software Survey 40

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60

Associations Now

AUGUST 12, 2016

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Adopting active listening skills is a strong professional move, helping others feel valued and making you more effective, Allison Coriale argues on Delcor’s blog. Kenny’s blog. I thought HuffPost would be my last act.

Discount 40

Discount Price Recruiting Recruitment 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. nonprofits https://t.co/xC1UvoUzRf

Case Study 40

Case Study Illinois Process Strategy 40

Associations Now

MAY 9, 2016

Old habits die hard but, with a fluid market and the likelihood of innovations on the horizon, it can be dangerous for associations to become too set in their ways. “We have to move beyond gathering and reviewing our surface stats from the past,” Hurt writes on the firm’s Midcourse Corrections blog.

Innovation 40

Innovation Conference New York Guidelines 40

Associations Now

JUNE 17, 2016

Are we moving away from blogging and other digital offerings as something that is controlled by the individual, and instead controlled by a larger companies? Williams helped found Blogger, a platform that did so much to democratize content that it turned the word “blog” into a term nearly as synonymous as “internet.”

Content 40

Content Tools Team Strategy 40