Reid All About it

JANUARY 29, 2016

In the future, I’ll also include websites, blogs, and books. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. I’ll publish a blog post on Fridays with the coming week’s events. Wednesday, February 3 at 2:00 p.m. Hosts: Informz, American Eagle.

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North Carolina Newsletter Email Marketing Committee 150

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Does Inbound Work in Customer Marketing?

Marketing 100

Marketing Content Revenue Products 100

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

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Video Marketing Recruiting Recruitment 52

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Their yearly Christmas ad is eagerly anticipated in the UK, and this one from 2016 was no different.

Examples 247

Examples Marketing Video Software 247

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. When I started this job in November 2016, I invoked the “Six Degrees of Kevin Bacon” principle as inspiration for associations seeking to build a member engagement strategy. Identify member multipliers. Take a stance.

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United States Member Engagement Member Experience Innovation 93

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Maryland LMS Revenue Strategy 272

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Recruiting Recruitment San Francisco Marketing 98

Socious

MARCH 18, 2016

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Tips Strategy Marketing Association Management 100

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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Strategy Marketing Social Media New York 99

Associations Now

FEBRUARY 1, 2016

Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year they steal the spotlight from mobile apps. Plus: The best grassroots marketing campaigns. The post Monday Buzz: The Bot Takeover of 2016 appeared first on Associations Now. You can check out all 50 campaigns, and their results, here.

Marketing 40

Marketing Examples Products Communications 40

Associations Now

JANUARY 7, 2016

An Expedia report looks back at air travel in 2015 and predicts good things for 2016. The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. What does a nonprofit communications director look like in 2016?

How To 40

How To Price America Report 40

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Particularly at its membership program, Amazon Prime.

Communications 40

Communications DC Conference Washington 40

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

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NXUnite

NOVEMBER 28, 2023

Consider following industry blogs or using online investment platforms like Toniic and the Global Impact Investing Network (GIIN) Investor Directory. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. How do I find social impact investors?

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Directory Education Software Innovation 130

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. First look at market research. Opportunity to send out surveys or marketing materials to members. This blog was originally published by CIMATRI.

Revenue 148

Revenue Directory Certificate Cost 148

Associations Now

OCTOBER 28, 2016

One blogging expert’s offbeat recommendations for getting past your writing funk. Struggling to figure out an idea for a blog post? In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts.

DC 40

DC Newsletter Tools Strategy 40

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Facilitate information sharing through Updates (blog posts).

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Certificate California Tips Innovation 156

Associations Now

APRIL 4, 2016

Gain a new perspective from a legendary blogger on what readers look for in a blog post. Blogging is one of the most accessible—and most terrifying—ways to enter the digital universe. — Liz King (@lizkingevents) April 4, 2016. — Liz King (@lizkingevents) April 4, 2016. ” Tweet of the Day.

Social Media 40

Social Media Tips Technology Marketing 40

Associations Now

FEBRUARY 5, 2020

The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share. market share had fallen to 3 percent. Today, Samsung, Huawei, and Apple largely dominate the global market for mobile devices,” Eadicicco says. Other Links of Note.

Social Media 101

Social Media Products Software Review 101

Ungrated

NOVEMBER 18, 2022

The first-of-its-kind dashboard showcases housing data and exclusive information from 2016 through 2022 from the Homeowner Satisfaction Survey, a biennial, nationwide survey conducted by the Foundation for Community Associations Institute (CAI) and administered by independent researcher Zogby Analytics. “For

Technology 73

Technology Survey Cost Report 73

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

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San Jose millennials Revenue Content 188

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing.

DC 153

DC Content Education Software 153

Associations Now

MARCH 23, 2016

A Google executive explains the best ways to use content marketing to engage members. Speaking at The Content Council’s Spring Conference, Seth Barron, the head of creative business partnerships for Google/YouTube ZOO, highlighted how best to engage readers in the world of digital marketing.

Content 40

Content Marketing Social Media Tips 40

Beth Kanter

JANUARY 4, 2016

I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project. When I look back on 2015, it was a very rich and productive year. And, I expect no less in 2016. What is your theme for 2016?

Iowa 28

Iowa San Antonio San Francisco Miami 28

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Achieve

AUGUST 28, 2016

The following blog first appeared on. If you’ve followed me on this blog or through my series of articles here, you’re familiar with my take on the need to move potential supporters from mere interest to deep engagement with your cause over time. Philanthropy News Digest. But there are powerful new storytellers on the scene.

How To 52

How To Innovation Social Media Report 52

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register. Host: BizBash. 1 CAE credit.

DC 184

DC Project Ohio Washington 184

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Host: Event Manager Blog. How to Validate Your Market for Educational Products. Learn how to assess your market effectively and launch new educational products with confidence. Follow Blog via Email.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. Follow Blog via Email.

Maryland 150

Maryland millennials Education America 150