Socious

MARCH 18, 2016

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

Tips 100

Tips Strategy Marketing Association Management 100

Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. What does that mean? Identify member multipliers. Take a stance.

United States 68

United States Member Engagement Member Experience Innovation 68

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

Marketing Discount Price Review 74

NXUnite

NOVEMBER 28, 2023

Consider following industry blogs or using online investment platforms like Toniic and the Global Impact Investing Network (GIIN) Investor Directory. By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term.

Directory 130

Directory Education Software Innovation 130

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

MARCH 19, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Strategy, Governance, and Operations Excellence in the World of Remote Work. (David Vallance, Dropbox ).

LMS 370

LMS Nashville Strategy Video 370

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 79

Recruiting Recruitment San Francisco Marketing 79

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 154

DC Content Education Software 154

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 189

San Jose millennials Revenue Content 189

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Link your membership to-do list with strategy.

Communications 40

Communications DC Conference Washington 40

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Host: Event Manager Blog.

DC 170

DC Washington Social Media Revenue 170

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

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LMS Certificate Library Education 252

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

Recruiting 40

Recruiting Recruitment Strategy Marketing 40

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat). Learn what association execs get wrong about digital strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Associations Now

OCTOBER 28, 2016

One blogging expert’s offbeat recommendations for getting past your writing funk. Struggling to figure out an idea for a blog post? In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts.

DC 40

DC Newsletter Tools Strategy 40

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials eBook Washington Innovation 150

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. billion of current-dollar GDP in 2016. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register. Host: BizBash. 1 CAE credit.

DC 185

DC Project Ohio Washington 185

Associations Now

JULY 21, 2016

ChatterBachs) July 20, 2016. Lanyon, maker of cloud-based software for meetings, tells planners how they can do just that, over at the Event Manager Blog. Albizu Garcia at CMSWire shared insights about what marketers can do about chatbots. Tweet of the day. 21ZJitsDWP pic.twitter.com/JlRE9ZUEi6 h/t @EmBoro.

Strategy 40

Strategy Team Software Process 40

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Reid All About it

MARCH 18, 2016

– Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. – Measuring: Blogging Your Brand. Tue 3/22 at 12 p.m.

Raleigh 150

Raleigh Arlington Fort Worth Maryland 150

Beth Kanter

JANUARY 4, 2016

Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. Year in Review. I also designed and facilitated a six month peer learning cohort with colleague Stephanie Rudat.

Iowa 28

Iowa San Antonio San Francisco Miami 28

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. How to convert blog readers into leads. Host: Event Manager Blog. Hootsuite ). 1 CAE credit.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. Where Do I Go From Here? More info/register.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building. Client-oriented.

Michigan 100

Michigan Newsletter Atlanta Content 100

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. I would love to speak with you about X strategy.

Video 218

Video Team Examples Review 218

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. More info/register. Host: BizBash. 1 CAE credit.

DC 150

DC Project Ohio Washington 150