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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Department of Labor, in December 2016 there were 5.6 But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. According to the U.S.

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AMCs Engaged!

YourMembership

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. Are You Built for Speed?

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The Spirit of @GivingTuesday Continues: #MyGivingStory Grant Opportunity

Beth Kanter

Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13 th , 2016. Participants include @GivingTues, @magusgalmarini (Agus Galmarini of the Gates Foundation) @ArielAzoff (Social Impact at Medium), @ meansandrew (Head of Philanthropy & Civic Innovation @Uptake ) and me.

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

In 2016, businesses lost $63 billion dollars due to bad customer service. These tools help members find information more quickly via self-service tools including: Product documentation. Innovate and Generate Higher-Quality Solutions. That’s up from 2013 by a whopping $20 billion. Frequently asked questions. Discussion forums.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. A community is your chance to continue innovating and providing high-value benefits to your members. Learn more below.