Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

Michigan 100

Michigan Newsletter Atlanta Content 100

Associations Now

NOVEMBER 8, 2016

billion will be spent by insurance companies resulting from accidents and injuries that occur in the fire service for 2016 alone! Good risk management practices are a long-term strategy for financial protection.”. “It is estimated that over $2.6 The post Best Benefit Ever: Always Be Prepared appeared first on Associations Now.

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Class Washington Newsletter Cost 56

Higher Logic

OCTOBER 25, 2017

In 2016, that number fell to 45.4 Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Non-Subscription Income Now Makes Up the Majority of Association Revenue in the US and UK. The UK has seen similar changes.

Revenue 159

Revenue Tips Social Media Newsletter 159

Socious

NOVEMBER 14, 2016

Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Over the last five or 10 years, these new inbound strategies have proven to be both pervasive and successful. 81% of those marketers rated their strategy as successful.

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Marketing Content Products Education 100

Associations Now

MARCH 17, 2016

Planned changes among online networks could change your social strategy. Plus: How did your favorite newsletter get you to sign up? It’s going to make social strategy a little more difficult for smaller organizations that want to get their messages across without having to throw down money. Watch the Wording. Watch the Wording.

Newsletter 40

Newsletter Social Media Strategy Tips 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2016, the General Data Protection Regulation (GDPR) became law in Europe. In today’s world, much of the interaction we do with each other is through digital means.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Adviser

JULY 16, 2013

A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

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Directory Newsletter Email Marketing Social Media 60

Associations Now

SEPTEMBER 15, 2016

Ahead of the Thanksgiving-weekend shopping rush, she’ll be headlining the Indies 2016 campaign to advertise the niche shopping option. Newsletters are a powerhouse. Kenny’s blog, writer Christina Green shares three quick and simple strategies for your association’s newsletter. However, they have to be good.

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Los Angeles millennials Newsletter Video 40

Associations Now

SEPTEMBER 17, 2018

Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. A newsletter sign-up box that tries to get you to apply by including decline language that slightly insults you or is hard to see.

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Newsletter Examples Revenue Course 87

Associations Now

OCTOBER 28, 2016

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. — Wes Trochlil (@westrochlil) October 26, 2016. Struggling to figure out an idea for a blog post? Perhaps the most unusual?

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DC Newsletter Tools Strategy 40

Associations Now

SEPTEMBER 12, 2016

— KiKi L'Italien (@kikilitalien) September 11, 2016. Kenny’s website , writer Christina Green suggests a few strategies that might convince the small-scale retail shops to embrace your organization. "Living Out Loud – Why this isn't the time to play it safe." " https://t.co/1QQoE67ygf

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Discount Newsletter Maine Review 40

Association Adviser

OCTOBER 13, 2016

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”. Source: Association Adviser eNews and Naylor Association Solutions 2016.

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Revenue St. Louis Price Cost 60

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

MARCH 13, 2020

Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. Setting Goals to Execute Your Strategy. Hear about research on how leaders can set goals that best help a company to translate its strategy into results. Fast Company says email is the next great media platform.

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Sample Swap for Newsletter Templates. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. all times are Eastern Daylight Saving Time.

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LMS Raleigh Content millennials 150

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In 2016, 80 percent (4 out of 5) of associations said their members ignore at least half of their communications. 1 challenge associations face today. 1 challenge associations face today.

Communications 67

Communications Newsletter Directory Tips 67

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

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Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Almost half of respondents rely on a one-size-fits-all strategy. Sometimes, they are.

Revenue 70

Revenue Survey Communications Newsletter 70

Higher Logic

DECEMBER 22, 2015

A lot goes into our weekly e-newsletter, too. We hope it’s a kick-ass thing for 2016. What does 2016 look like? James: Come 2016, I hope the online community will become more a standard part of our association experience and not just something new. We use Hootesuite to push out community activity into social channels.

Social Media 120

Social Media Library Resources Guidelines 120

Association Adviser

DECEMBER 16, 2016

Associations should always be looking for ways to innovate their offerings, whether that’s by optimizing your website as Naylor’s Laura Taylor explains in “Where Did the Milk Go?!” , producing the latest event app or customizing your newsletters by member demographic. However, as my marathon training has taught me, we can’t forget the basics.

Technology 60

Technology Tools Communications Newsletter 60

Association Adviser

MARCH 31, 2017

As I said in a 2016 Association Adviser article series , “It’s one thing to mention events in your member [communications], but it’s another thing to completely integrate event marketing efforts with valuable content that members will love.” Integration of Event Marketing Efforts. Have a great article from a speaker?

Content 60

Content Tips Video Newsletter 60

Beth Kanter

APRIL 5, 2018

The Facebook data scandal (reports that Cambridge Analytica, a firm used by the Trump 2016 presidential campaign, scraped Facebook data for millions of users without their knowledge or permission) that erupted in mid-March and prompted user outrage , including a hashtag #deletefacebook, continues to grow.

Strategy 60

Strategy Analysis Social Media Newsletter 60

Associations Now

MARCH 15, 2016

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. — Ernie Smith (@ErnieSmithAN) March 13, 2016. — Ernie Smith (@ErnieSmithAN) March 13, 2016.

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Content Press Release Analysis Social Media 40