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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen. New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.".

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Help Your Members Find the Signal in the Noise

Spark Consulting

The whitepaper includes: An association content curation maturity model. A case study with the Institute of Food Technologists. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. This allowed them to use content they knew was well-received, but with different subject lines. Getting in touch with members through automation.

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Why Video? A Micro-Learning Case Study

Association Success

Video helps bring words to life and enables the learner to associate the content with a relatable business professional delivering it. We received a favorable response, which continues to be the pattern since our original set of 70+ courses were launched in November 2017.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Event cancellations: They’re not a matter of “if” but “when.”. Manage the Tone.

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Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

Case studies with the Construction Specifications Institute, the Healthcare Financial Management Association, the Independent Community Bankers of America, and the School Nutrition Association. Innovations in Cause-Oriented Fundraising for Associations (PDF), co-authored with Sohini Baliga, December 2017.

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Ten Reasons We’re Excited About MedBiquitous 2017

Forj

We’ll be attending a case study presented by Shane Gallagher of the Advanced Distributed Learning (ADL) Initiative on integrating training platforms through xAPI. This conference is about helping highly educated medical professionals to master advanced content and techniques that are sometimes not taught at any school.